Type
Full-time
Work mode
On-site
Level
Staff
Industry
Retail / FMCG
Department
Merchandise
Salary
Thương lượng
Location
Head Office, Hồ Chí Minh
Overview
- Product Innovation & Development
- Develop annual and seasonal product innovation plans aligned with company strategy and business objectives.
- Lead the development of new product concepts and category innovation initiatives for Fresh Food and Beverage categories.
- Monitor market trends, competitor activities, and consumer preferences to identify product innovation opportunities.
- Continuously improve existing products based on customer feedback, consumer insights, and market trends.
- Culinary Standards & Recipe Development
- Develop product recipes, preparation methods, sensory standards, and finished product specifications.
- Conduct kitchen trials, product tastings, and sensory evaluations to refine product concepts and recipes.
- Define target sensory profiles, product characteristics, and culinary quality standards.
- Ensure consistency in taste, texture, appearance, and overall customer experience across all products.
- Consumer Insights & Product Evaluation
- Collaborate with Marketing and MD teams to evaluate product concepts and market opportunities.
- Participate in consumer testing, product evaluation sessions, and competitive benchmarking activities.
- Analyze customer feedback and recommend product improvements from a consumer experience perspective.
- Recommend product portfolio strategies and product development directions based on market needs.
- Ingredient Evaluation & Culinary Support
- Identify and recommend suitable ingredients, emerging food trends, and product innovation opportunities.
- Evaluate ingredients based on sensory characteristics, culinary applications, product quality, and customer expectations.
- Collaborate with R&D, MD, and Procurement teams in ingredient selection and product development projects.
- Participate in ingredient trials and provide culinary assessments and recommendations for product improvement.
- Cross-functional Collaboration
- Collaborate with R&D to transfer approved product concepts and recipes for commercialization and production implementation.
- Work closely with Operations teams to ensure products can be executed effectively in stores or central kitchens.
- Support Marketing in new product launch activities and product communication initiatives.
- Partner with MD teams to support product innovation initiatives, portfolio development, and ingredient evaluation activities.
- Training & Product Excellence
- Develop culinary standards, recipe manuals, preparation guidelines, and product execution standards.
- Provide product knowledge and culinary training to store teams and relevant departments.
- Support stores in maintaining product quality and execution standards.
- Promote a culture of product innovation and continuous improvement.
Requirements
- Education and Knowledge
- Bachelor’s Degree or above in Culinary Arts, Food Technology, Food Science, Hospitality Management, Business Administration, or related fields.
- Strong knowledge of food preparation techniques, food trends, consumer behavior, and product development.
- Good understanding of food safety standards and operational requirements within the food industry.
- Experience
- Minimum 7 - 8 years of experience in product development, culinary innovation, or related fields.
- At least 5 years of managerial experience leading teams.
- Experience in convenience store chains, food retail businesses, central kitchens, FMCG companies, or industrial catering operations is highly preferred.
- Proven experience in developing products from concept to market implementation.
- Skills and Abilities
- Product innovation and development capability.
- Sensory evaluation and consumer insight analysis skills.
- Creative thinking and trend identification capability.
- Project management and cross-functional collaboration skills.
- Leadership and people management capability.
- Strong communication and presentation skills.
- Other characteristics
- Creative and customer-oriented mindset.
- Strong ownership and accountability.
- High attention to detail and product quality.
- Ability to work effectively under pressure.
- Positive attitude and collaborative mindset.
Benefits
Training
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