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Hotel Academy - Admissions Director

Sun Group · Phú Quốc, Kiên Giang
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Type
Full-time
Work mode
On-site
Level
Director
Industry
Other
Department
Untitled
Salary
Thương lượng
Location
Phú Quốc, Kiên Giang

Overview

  • Admissions Strategy & Performance
  • Develop and execute the Academy‘s admissions strategy to achieve annual enrolment targets and support long-term institutional growth. Oversee the entire admissions lifecycle, ensuring an efficient, customer-centric process that delivers an outstanding applicant experience and strong conversion outcomes.
  • Marketing Leadership
  • Provide strategic direction for the Academy‘s marketing function to strengthen brand awareness, generate qualified student leads and support recruitment objectives. Lead the Marketing team in developing integrated marketing, communications, digital and event strategies while monitoring campaign effectiveness and return on investment.
  • Partnership Development
  • Develop strategic partnerships with high schools, vocational institutions, hospitality businesses, government agencies and recruitment partners to expand student recruitment channels, strengthen employer engagement and enhance the Academy‘s reputation.
  • Business Development
  • Identify new market opportunities, develop corporate training and sponsored education partnerships, and recommend initiatives that contribute to enrolment growth and the Academy‘s long-term sustainability.
  • CRM & Customer Experience
  • Oversee CRM strategy and admissions analytics to optimize lead management, conversion performance and customer experience throughout the recruitment journey.
  • Leadership
  • Lead the Admissions and Marketing teams by establishing clear objectives, developing team capabilities and fostering a collaborative, customer-focused and results-oriented culture. Ensure both functions work seamlessly to achieve the Academy‘s strategic goals.

Requirements

  • Bachelor‘s degree in Business Administration, Marketing, Hospitality, Tourism, Education or a related discipline. Master‘s degree is preferred.
  • Minimum 8 years of experience in admissions, marketing, sales or business development, including at least 3 years in a leadership role.
  • Proven track record in developing and executing successful student recruitment, marketing or commercial growth strategies.
  • Experience in education, hospitality, tourism or service industries is highly desirable; experience in vocational education is an advantage.
  • Strong leadership experience managing cross-functional teams, particularly Admissions and Marketing.
  • Strong commercial acumen with the ability to analyze market trends, customer insights and business performance to drive growth.
  • Experience in digital marketing, CRM platforms, lead generation and customer journey management.
  • Excellent stakeholder management, negotiation and partnership development skills.
  • Strong analytical, communication and presentation skills.
  • Fluent written and spoken English.

Benefits

Training

Summary of facts from the official posting. View original ↗

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