← Zuellig Pharma Viet Nam
Group Product Manager (Focusing on CHC Products)
Zuellig Pharma Viet Nam · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Pre-launch and Launch brand assigned in Vietnam market
- Lead and manage marketing activities and sales performance to achieve/exceed team objectives (target, P&L)
- Nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior
- Make sure that all activities and documentation for team follow ZPV compliance and company policy in daily practice
- Marketing & Sales
- Strategic Planning
- Sharp launch plan with clear CSF, action plan, execution timeline
- Understanding market environment, pharma industry, KOLs, customers, competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term.
- Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling
- KOL development and build professional relationship with key stakeholders (internal and external)
- Operation and execution
- Managing the brand: propose and develop Brand Plan from Strategy to Implementation
- Prepare and allocate target, incentive scheme aligned with brand objective, Commercial Solution Sales contest
- Measure results, Evaluate, Propose & carry out corrective action
- Operational Planning
- Managing the Brand: propose and develop Unique Selling Point and Brand Positioning
- Implementation & Tactics: Prepare Marketing Mix and Implementation Plan
- Forecasting: marketing base forecasting
- Managing Information Gaps: Market research, assessing competitive activity
- Ensure Marketing Planning Cycle
- Research & Analysis: Examine markets, customers and competitors
- Plan: Define assumptions (key issues), Establish Objectives, Determine strategies, Set sales goals, Set budget
- Implement: Assign tasks, Carry out the plan
- Control: Measure results, Evaluate, Propose & carry out corrective action
- Long Range Plan
- Prepare sales, market share, promotional budget and objective
- Communication
- Define key issue and propose solutions to BU/Sales Manager
- Well-prepare marketing plans for Brand meetings and Business review to discuss and receive feedback
- Preparing and presenting on monthly basis to cross-functional business partners, including GM market, product, competition, and program implementation overview in BRMs (Brand Review Meetings)
- Insure that field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified/easy-to-understand version
- Field works: ensure field work KPIs
- Dual visits: Ensuring twice a month field visits with the reps: one day with hospital rep and one day PC visits/pharmacy rep
- Promomats: define how many promomats (brochures, gimmicks, documents, etc.) will be used in the year
- Training
- With trainer: ensure FF understand key messages of the brands
- Promomats: timely preparation and provision of promomat to the FF and to ensure FF understand contents of promomats
- New Product Development
- Proposal
- Develop
Benefits
Training
Summary of facts from the official posting. View original ↗
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