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← Zeder Vietnam

Chuyên Viên Quản Lý Hiệu Suất Tiếp Thị Cấp Cao | Senior PPC Specialist

Zeder Vietnam · Hà Nội
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Type
Full-time
Work mode
On-site
Level
Executive
Industry
Other
Salary
Thương lượng
Location
Hà Nội, Hà Nội, Hà Nội

Overview

  • Day-to-Day Campaign Operations
  • Lead the day-to-day running of paid media activity across all Zeder brands and markets, ensuring campaigns are live, funded, and performing as intended.
  • Own campaign implementation, launch management, and operational performance standards from brief through to delivery.
  • Run daily and weekly optimisation routines across accounts, including bids, budgets, placements, audiences, negatives, and creative rotation.
  • Oversee account structure, campaign hygiene, naming conventions, and implementation accuracy across all platforms.
  • Monitor campaign performance closely and identify issues, risks, or opportunities early, before they affect results.
  • Troubleshoot account, performance, tracking, delivery, or billing issues and resolve them before they escalate.
  • Ensure campaign changes, launches, and tests are delivered correctly and on time, including around promotional and seasonal periods.
  • Carry a full hands-on workload alongside the senior duties of the role – this position performs the same day-to-day campaign build, management, and optimisation functions as a PPC Specialist, in addition to leading operations within the team.
  • Work closely with the Performance Marketing Coordinators on campaign build support, ad copy production, asset organisation, and publishing follow-up, providing clear briefs and reviewing the output.
  • Paid Search Execution
  • Build, manage, and optimise Google Ads and Microsoft Ads campaigns across Search, Shopping, Performance Max, Demand Gen, YouTube, and Display.
  • Conduct keyword research, build out negative keyword governance, and manage search term hygiene across accounts.
  • Brief the Performance Marketing Coordinators on ad copy, assets, extensions, and sitelinks, then review, approve, and test what comes back to make sure it converts for each brand and market.
  • Manage Google Merchant Centre and product feed health, including disapprovals, feed rules, and product data quality.
  • Set and adjust bidding strategies, and know when to override platform automation rather than defaulting to it.
  • Paid Social Execution
  • Build, manage, and optimise Meta & TikTok campaigns (and other social platforms as required) across prospecting, retargeting, and catalogue activity.
  • Manage audience strategy including custom audiences, lookalikes, exclusions, and retargeting windows.
  • Brief creative and copy through the Performance Marketing Coordinators and brand team, then test and rotate it, acting on creative fatigue signals.
  • Manage catalogue and Advantage+ setups, ensuring product feeds and events are correctly connected.
  • Manage ad account structure, spend limits, billing thresholds, and account health across brands and regions.
  • Budget Management & Pacing
  • Manage day-to-day budget allocation and pacing across brands, markets, and platforms within the agreed strategic framework.
  • Reallocate spend towards the best-performing activity and flag underperformance or overspend early.
  • Ensure monthly budgets land on target, with no unplanned underspend at month end and no blown budgets mid-promotion.
  • Support forecasting and scenario planning for promotional periods, product launches, and seasonal demand.
  • Tracking, Measurement & Data Integrity
  • Own the integrity of conversion tracking across Google Ads, Meta, GA4, Google Tag Manager, and server-side or CAPI setups.
  • Set up and maintain conversion actions, pixels, events, UTMs, and audience tracking, and QA them before launch.
  • Identify and explain discrepancies between platform-reported and analytics-reported performance.
  • Ensure attribution settings, conversion windows, and reporting definitions are consistent and understood across the team.
  • Testing & Optimisation
  • Own a structured testing program across ad copy, creative, audiences, landing pages, bid strategies, and campaign structure, setting the test agenda and briefing the copy and creative required to run it.
  • Define clear hypotheses, run tests to statistical validity, and document outcomes and learnings.
  • Work with the content and web teams on landing page performance and conversion rate, not just click acquisition.
  • Continuously refine account performance rather than waiting for scheduled review cycles.
  • Reporting & Insights
  • Produce regular performance reporting (weekly, monthly, campaign wrap-ups) covering KPIs such as spend, ROAS, CPA, CTR, conversion rate, impression share, and revenue contribution.
  • Lead reporting with insight and recommended action, not screenshots of platform dashboards.

Summary of facts from the official posting. View original ↗

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