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Head of Sales (FMCG)
Vietnamworks' Client · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Director
Industry
Sales / Business Development
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Accelerate Modern Trade business growth by strengthening strategic partnerships with key retail customers.
- Strengthen Sales Operations and Commercial Excellence through standardized processes, performance management, and data-driven decision making.
- Drive double-digit sales growth while expanding market penetration and increasing market share.
- Develop long-term Joint Business Plans (JBP) with key customers to maximize sustainable business growth.
- Enhance organizational capability by coaching and developing a high-performing sales leadership team.
- Commercial Strategy
- Develop and execute the company's annual and long-term sales strategy aligned with business objectives.
- Drive sustainable revenue growth, profitability, and market share across all sales channels.
- Lead annual business planning, sales forecasting, budgeting, and target setting.
- Identify new business opportunities and strategic expansion plans.
- Sales Leadership
- Lead the overall national sales organization to achieve business targets and commercial KPIs.
- Develop channel strategies and execution plans for Modern Trade, Key Accounts, and other assigned sales channels.
- Build and maintain strong strategic relationships with national retail partners and distributors.
- Lead annual commercial negotiations, Joint Business Planning (JBP), promotional planning, and business reviews.
- Ensure excellence in distribution, assortment, pricing, promotions, visibility, and in-store execution.
- Sales Operations & Commercial Excellence
- Lead Sales Operations to ensure efficient sales planning, forecasting, reporting, and business analysis.
- Optimize sales processes, territory planning, sales incentive programs, and performance management systems.
- Drive Commercial Excellence initiatives to improve sales productivity and execution quality.
- Collaborate closely with Supply Chain to improve demand planning, inventory management, and service levels.
- Financial & Business Management
- Own overall sales performance and commercial KPIs.
- Manage sales budgets, trade investment, and commercial profitability.
- Monitor sales performance through regular business reviews and recommend corrective actions when necessary.
- Analyze market trends, customer insights, and competitor activities to identify business opportunities.
Summary of facts from the official posting. View original ↗
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