(Senior) Trade Marketing Specialist

Vietnamworks' Client · Hà Nội

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Marketing / PR

Salary

Thương lượng

Location

Hà Nội, Hà Nội, Hà Nội

Overview

The Trade Marketing Specialist drives commercial effectiveness by developing and executing integrated trade marketing strategies. This role acts as a critical bridge between Marketing, Sales, and field teams to optimize channel growth, maximize category performance, and ensure flawless event activation across MT, GT, and B2B channels.
Trade Planning & Commercial Strategy
Develop and manage integrated trade marketing plans and budgets aligned with brand strategies and sales targets.
Establish and optimize the promotional and activation calendar across all distribution channels.
Analyze sales data and campaign ROI to deliver actionable, data-driven optimization insights.
Channel & Category Management
Analyze channel structures and shopper insights to optimize product portfolios and tailored channel programs.
Monitor market trends, competitor activities, and pricing dynamics to identify growth opportunities.
Define in-store execution standards (Picture of Success), guidelines, and planograms across target channels.
Event & Field Activation
Conceptualize and execute trade shows, consumer activations, and product launch events.
Manage creative and production agencies/vendors to ensure quality control and cost efficiency.
Deploy, train, and manage field teams (merchandisers/PGs); establish KPIs and conduct regular field audits to ensure operational excellence.

Summary of facts from the official posting. View original ↗

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