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[ALDO] Sales and Performance Marketing

Viet Thai International ·
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Thành Phố Thủ Đức

Overview

  • Leadership in Performance Marketing Campaigns (40%)
  • Monitor key metrics (ROAS, CPA, CTR) and optimize campaigns based on data and insights
  • In charge of A/B testing to improve the performance of creative assets and targeting strategies.
  • Regularly generate performance reports to track progress and make recommendations for optimization.
  • In charge of budget management, ensuring bids are in line with campaign objectives.
  • Track and report competitor marketing activities.
  • Agency and Partner Collaboration (20%)
  • Implement learnings and best practices from the agency into daily campaign management.
  • Executing campaigns that follow the agency's strategic recommendations for optimal performance.
  • Report back to the internal team on key takeaways from agency collaboration sessions.
  • Digital Platform Strategy and Optimization (20%)
  • Ensure all website banners, product pages, and links function correctly and reflect current marketing initiatives.
  • Work closely with the Technical teams to resolve any technical issues and maintain website uptime.
  • Collaborate with the Marketing & Merchandise team to ensure all website visuals align with seasonal campaigns.
  • Regularly audit the website for errors or inconsistencies and provide timely solutions.
  • Advanced Analytics and Reporting (10%)
  • Team Development and Mentorship (10%)
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of hands-on experience with managing Meta or Google Ads campaigns
  • Proven track record of planning and launching profitable campaigns
  • Proven track record of monitoring and optimizing campaigns to achieve the target results (CPA, ROAS)
  • Good understanding of performance marketing channels (Google Ads, Facebook Ads, etc.).
  • Strong organizational skills to manage multiple tasks simultaneously.
  • Strong communication skills for collaborating with internal teams and external partners.
  • Willingness to learn and implement new strategies based on industry best practices.
  • Familiarity with website CMS and email marketing platforms (Mailchimp, Klaviyo, etc.) is preferred.
  • Ability to manage administrative tasks alongside performance marketing responsibilities.
  • Interest in performance marketing and digital advertising trends.
  • A proactive approach to identifying and solving website or campaign-related issues.

Summary of facts from the official posting. View original ↗

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