← VHG Hotel & Tourism Mangement
E-Commerce Manager - 4 Star Hotel
VHG Hotel & Tourism Mangement · Hà Nội
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hà Nội, Hà Nội, Hà Nội
Overview
- OTA & Distribution Management
- Manage and optimize hotel presence across OTA platforms including Booking.com, Agoda, Expedia, Traveloka, Trip.com, and other distribution channels.
- Monitor rate parity, inventory availability, content quality, promotions, and competitiveness.
- Coordinate with Revenue Management and Sales teams to maximize online revenue performance.
- Analyze OTA production, pick-up trends, conversion, and market share performance.
- Implement OTA campaigns, flash sales, and tactical promotions to drive occupancy and ADR.
- Website & Direct Booking Optimization
- Oversee hotel website performance, booking engine, SEO basics, and conversion optimization.
- Work closely with digital agencies and internal teams to enhance direct booking performance.
- Ensure website content is accurate, updated, visually appealing, and conversion-focused.
- Develop and execute strategies to increase direct bookings and reduce OTA dependency.
- Digital Marketing & Online Visibility
- Coordinate with marketing teams/agencies to optimize digital campaigns performance.
- Monitor digital KPIs including website traffic, conversion rate, CPC, ROAS, and booking performance.
- Content & Online Brand Management
- Ensure hotel content across OTA and digital channels remains updated, attractive, and brand-consistent.
- Optimize hotel descriptions, room content, imagery, promotions, and guest-facing digital information.
- Coordinate photography, video, and promotional content to strengthen online brand positioning.
- Reputation Management
- Monitor and respond to guest reviews on OTA, Google, TripAdvisor, and social platforms.
- Analyze guest sentiment and collaborate with Operations teams to improve guest satisfaction.
- Maintain strong online reputation scores and review response standards.
- Reporting & Analytics
- Prepare weekly and monthly performance reports on online revenue, OTA production, conversion, pickup, digital campaign performance, and market insights.
- Analyze competitors’ pricing, promotions, online positioning, and digital activities.
- Provide actionable recommendations to improve revenue and online visibility.
Summary of facts from the official posting. View original ↗
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