BW Influencer Marketing Lead

Unilever Vietnam · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Marketing / PR

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

Drive Influencer Marketing Expertise in their respective Vietnam Market, in coordination with Others Say lead.
Build each Local Brand's Others Say plan, including budgets, VIT calculator, etc.
Building the brand network of allies: agencies, influencers, editors, etc.
Manage local agency partners and coordinate with Brand teams.
Help create bespoke content with influencers based on design teams’ guidance for their campaigns.
Manage local PR & Influencer budgets inclusive of agency budgets, paid media dedicated to Others Say.
Tracking brand local performance.
Manage Influencer and PR Agencies and is accountable in ensuring they adapt Unilever best practices.
Strategically inputs on Influencer campaign briefs and realigns them to the B&W Influencer Marketing Strategy
Sees Influencer selection and execution with the agencies.
Drives Influencer Marketing measurement & assessment.

Summary of facts from the official posting. View original ↗

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