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← The International School ParkCity Hanoi (ISPH)

Marketing & Admissions Manager

The International School ParkCity Hanoi (ISPH) · Hà Nội
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Marketing / PR
Salary
Thương lượng
Location
Hà Nội, Hà Nội, Hà Nội

Overview

  • Build the ISPH Brand
  • You will position ISPH as a leading international school through clear storytelling, consistent
  • branding and meaningful engagement.
  • ●​ Develop and deliver the annual Marketing & Admissions Strategy.
  • ●​ Strengthen ISPH's reputation and visibility in Hanoi and key international markets.
  • ●​ Build a distinctive brand identity that reflects ISPH's educational excellence and
  • values.
  • ●​ Create compelling stories showcasing student success, teaching excellence and school
  • life.
  • ●​ Develop partnerships with parents, alumni, businesses and community organisations.
  • ●​ Increase brand awareness through events, media, digital marketing and community
  • engagement.
  • Grow the Community & Student Enrolment
  • You will build strong relationships with prospective families while creating a welcoming
  • admissions journey that converts enquiries into enrolments.
  • ●​ Lead enquiry generation and enrolment campaigns.
  • ●​ Deliver an exceptional admissions experience from first enquiry through onboarding.
  • ●​ Oversee Open Days, school tours, events and recruitment activities.
  • ●​ Build parent ambassadors and referral programmes.
  • ●​ Develop strategies for Vietnamese, Korean and expatriate markets.
  • ●​ Monitor admissions performance and continuously improve conversion rates.
  • Lead Communications & Engagement
  • You will ensure every communication strengthens the ISPH brand and builds trust with
  • families, staff and the wider community.
  • ●​ Lead external communications across website, social media, email, publications, video
  • and events.
  • ●​ Develop an integrated multi-channel communications strategy.
  • ●​ Strengthen internal communications so every staff member becomes a positive
  • ambassador of ISPH.
  • ●​ Ensure consistent messaging across Marketing, Admissions and School
  • communications.
  • ●​ Support leadership with sensitive and crisis communications when required.
  • Transform Marketing through Digital, Data & AI
  • You will modernise Marketing & Admissions by using technology to improve productivity
  • insight and customer experience.
  • ●​ Lead digital marketing across all platforms.
  • ●​ Optimise CRM, website, social media and digital advertising.
  • ●​ Use analytics to improve campaign performance and admissions effectiveness.
  • ●​ Introduce AI to enhance content creation, communication, reporting and workflow.
  • ●​ Drive continuous innovation through technology and emerging digital trends.

Summary of facts from the official posting. View original ↗

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