← Sun Group
Chuyên viên Nội dung SEO (SEO Content Specialist)
Sun Group · Trung tâm CNTT và CĐS, Hà Nội
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Department
Trung tâm CNTT và CĐS
Salary
Thương lượng
Location
Trung tâm CNTT và CĐS, Hà Nội
Overview
- SEO Content Planning & Strategy
- Develop and execute SEO-driven content strategies aligned with brand, product direction, and growth objectives.
- Conduct keyword research (short-tail, long-tail, transactional, informational), competitor analysis, and user intent mapping.
- Build content structures, topic clusters, pillar pages, and internal linking strategies to enhance organic traffic and domain authority.
- Content Creation & Optimization
- Produce high-quality, data-informed SEO articles, landing pages, product content, and long-form guides.
- Optimize on-page SEO (content architecture, SEO copywriting, metadata, schema, readability, keyword density, E-E-A-T signals).
- Collaborate with designers and product teams to ensure content consistency, clarity, and impact.
- Performance Tracking & Continuous Improvement
- Use Google Search Console, GA4, Ahrefs/SEMrush, SurferSEO… to measure performance and identify growth opportunities.
- Conduct regular SEO audits to maintain technical accuracy and optimize rankings.
- Run A/B experiments to enhance conversion, engagement, and user experience.
- Cross-functional Collaboration
- Work closely with Growth Marketers, Performance Marketers, Product Owners, and Tech teams.
- Ensure content aligns with channel strategy (SEO, social, email, website, paid media).
- Contribute ideas for new content formats, emerging trends, and innovative growth tactics.
Requirements
- Professional Experience
- Minimum 4 years of experience in SEO content writing or Content Marketing with a strong SEO focus.
- Proven track record of improving rankings, traffic, and conversions through content.
- Skills & Competencies
- Strong knowledge of SEO fundamentals: keyword research, on-page optimization, content structure, and search intent.
- Excellent writing skills with the ability to craft clear, compelling, and conversion-oriented content.
- Analytical mindset; comfortable working with SEO tools (Ahrefs, SEMrush, GSC, GA4, SurferSEO…).
- Ability to manage multiple projects and deadlines in a fast-paced, data-driven environment.
- Bonus: understanding of technical SEO, UX writing, or content for digital products.
- Mindset
- Growth-driven, curious, adaptable, and solution-oriented.
- Passionate about SEO, content excellence, and continuous learning.
- What You’ll Get at Sun Group
- Be part of Sun Group’s Digital Transformation Center — where technology meets creativity to build a smarter, more connected future.
- Collaborate with talented cross-functional teams on high-impact digital projects across hospitality, infrastructure, and real estate ecosystems.
- Gain exposure to top-tier project management practices and future leadership opportunities.
- Competitive compensation, premium healthcare, and exclusive Sun Group benefits (including travel and leisure privileges).
- A dynamic, open-minded, and mission-driven environment that values innovation and personal growth.
- Modern workplace, collaborative culture, and exposure to latest marketing and tech tools.
Benefits
BonusHealthcare
Summary of facts from the official posting. View original ↗
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