Product Marketing Executive (TV)

Sony Electronics Vietnam · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Marketing / PR

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

Analyze TV market trends, competitor activities, and consumer insights to identify business opportunities.
Support TV product strategy, lineup planning, pricing, and promotion direction.
Monitor TV business performance by product and key dealers to ensure target achievement.
Develop action plans to improve competitiveness and sales performance.
Plan and execute channel promotion schemes and seasonal campaigns aligned with business objectives.
Coordinate with Sales team and dealers to drive sell-out performance.
Monitor promotion effectiveness and recommend optimization actions.
Support campaign communication and product launch activities.
Manage retail visibility, shopfront display direction, and merchandising execution.
Coordinate with agencies and internal teams to ensure execution quality at stores.
Monitor display compliance and propose improvement actions to enhance consumer experience.
Support POSM planning and retail marketing activities.
Handle related operational documentation including promotion tracking, payment follow-up, and internal process coordination.
Maintain timely reporting and data consolidation for business monitoring.

Summary of facts from the official posting. View original ↗

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