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← Samsung Vina Electronics (savina-s)

D2C Category Marketing Senior Specialist

Samsung Vina Electronics (savina-s) · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Category & Commercial Planning:
  • Partner with Business Units (BU) to understand product strategy, launch roadmap, business priorities, and commercial objectives across all product categories.
  • Collaborate with Category Sale teams to understand promotional plans, pricing strategies, key SKUs, customer offers, and commercial schemes.
  • Consolidate business priorities into an integrated D2C commercial campaign roadmap across all product categories.
  • Ensure campaign priorities align with overall business objectives, customer demand, and seasonal opportunities.
  • Campaign Roadmap & Cross-functional Alignment:
  • Own the D2C campaign calendar and campaign roadmap across all D2C channels.
  • Translate commercial priorities into clear campaign briefs for D2C Channel teams, including: Samsung.com, EPP Internal, EPP External, 3PD (e.g., TikTok Shop)
  • Coordinate campaign planning with Sales, Category, Product, CRM, Media, Creative, Operations, and Retail teams to ensure execution readiness.
  • Ensure alignment on campaign objectives, product availability, promotional mechanics, creative assets, and launch timelines.
  • Campaign Performance & Business Analytics:
  • Monitor campaign performance across all D2C channels using commercial and marketing KPIs.
  • Analyze campaign effectiveness, customer behavior, channel contribution, and sales performance to identify optimization opportunities.
  • Develop post-campaign analysis and actionable insights to continuously improve future campaign performance.
  • Leverage customer insights, competitive intelligence, and market trends to refine campaign strategy and commercial planning.
  • Business Recommendation & Stakeholder Management:
  • Provide data-driven recommendations to BU and Category teams on campaign priorities, promotional effectiveness, key SKU focus, and commercial opportunities.
  • Advise D2C Channel teams on campaign optimization, channel strategy, and resource prioritization based on business performance.
  • Facilitate alignment among BU, Category, Sales, and D2C Channel teams to ensure commercial objectives are consistently delivered.
  • Act as the central point of coordination for category campaign planning across all stakeholders.
  • Campaign Governance:
  • Own the overall D2C campaign governance process and ensure campaign execution follows agreed priorities.
  • Balance competing business requests across multiple product categories and channels to maximize overall D2C business performance.
  • Drive continuous improvement of campaign planning frameworks, planning cadence, reporting standards, and cross-functional ways of working.

Summary of facts from the official posting. View original ↗

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