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Manager – Digital & Media

Saigon Beer - Alcohol - Beverage Corporation (Sabeco) · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • The Manager – Digital & Media leads media strategy and digital marketing capability for SABECO’s brand portfolio, within the Media, Digital & Ecommerce team. Reporting to the Head of Media, Digital & Ecommerce, this role sets the annual media strategy, builds a connected digital media ecosystem, and consults brand teams on channel mix, content, and campaign planning so that every media investment…
  • Media Strategy & Planning
  • Build the annual media strategy and channel framework for the brand portfolio, improving media performance, reach, and investment effectiveness.
  • Support and guide brand teams on media channel strategy, planning, and implementation that deliver campaign storytelling and brand objectives.
  • Coordinate and execute the digital elements of media plans, working with agencies and buying houses on briefs, plans, and bookings.
  • Work with the Adex Management Associate to align media plans with approved budgets, phasing, and spend governance.
  • Digital Ecosystem & Brand Enablement
  • Develop a creative, engaging digital media ecosystem, with strategies and playbooks that brand teams can apply to each brand’s strategy and goals.
  • Consult brand teams on the most effective content formats for each channel, and ensure brand consistency across social, web, and owned platforms.
  • Strengthen brand visibility on social media and build digital marketing capability across the team through new initiatives and ways of working.
  • Partner with the e-commerce and brand teams on e-commerce marketing tactics that drive online and O2O growth.
  • Partner, Vendor & Influencer Management
  • Manage and expand relationships with media agencies, digital platforms, and new partners, including OTT platforms and technology-based vendors.
  • Build key relationships with influencers and creators across social platforms, aligned with brand positioning and responsible marketing standards.
  • Evaluate partner performance and value, and negotiate terms that improve efficiency and delivery.
  • Performance, Insights & Innovation
  • Monitor, track, analyze, and report on social and digital media performance, turning results into clear recommendations for brand teams.
  • Evaluate online performance metrics and recommend actions for paid media, organic social, and paid and organic search.
  • Use data tools and research to generate insights on consumer behaviour and media consumption that shape planning decisions.
  • Explore new digital and mobile technologies to enhance brand communication, penetration, and consumer relationships across social, web, media, and CRM.
  • Lead or support other media-related projects and tasks assigned by the Head of Media, Digital & Ecommerce.

Summary of facts from the official posting. View original ↗

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