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← Phuc Giang Company Limited/ Công Ty TNHH Phúc Giang

Brand Lead Awg 2026

Phuc Giang Company Limited/ Công Ty TNHH Phúc Giang · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Position Objectives:
  • Consistent execution of brand positioning and messaging
  • Product development aligned with strategy and market demand
  • Effective Go-To-Market implementation
  • Contribution to sales growth and brand performance
  • A. Brand Strategy & Product Alignment
  • Develop and execute short- to mid-term brand plans under the direction of the Marketing Manager.
  • Propose brand positioning and product positioning for each product line-up
  • Work closely with R&D and engineering teams during product development to ensure:
  • Product concepts align with brand strategy
  • Clear and communicable USPs
  • Messaging reflects true product value
  • Develop Product Story, Key Messages, and Communication Framework for each product.
  • Monitor market trends, competitors, and consumer insights to recommend improvements.
  • B. Go-To-Market (GTM) & Product Launch
  • Develop New Product Introduction (NPI) launch plans.
  • Define target audience, channel mix, key messages, and rollout timeline.
  • Align sell-in and sell-out plans with the Sales team.
  • Develop and execute IMC campaign
  • Coordinate with in-house teams (Media Production, Digital, Trade Marketing, Sales) during execution.
  • Ensure brand consistency
  • C. Marketing Execution:
  • Coordinate offline brand activities and events (brand activation, customer conferences, exhibitions, product experiences…).
  • Develop and execute annual/quarterly promotion plans aligned with product strategy and sales targets.
  • Propose, monitor, and optimize marketing budgets within approved plans.
  • Coordinate production and deployment of POSM, display, and BTL materials for product launches and campaigns.
  • D. Digital Marketing Performance Management:
  • Coordinate with Media, Digital, and Content teams to ensure marketing execution aligns with brand direction.
  • Monitor and support optimization of marketing platforms (Facebook, Google, Website, CRM…).
  • Track campaign performance, consolidate data, and recommend budget optimization.
  • Research market trends and competitor intelligence.

Summary of facts from the official posting. View original ↗

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