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← PERFETTI VAN MELLE (VIETNAM) COMPANY LIMITED

(Senior) Associate Brand Manager

PERFETTI VAN MELLE (VIETNAM) COMPANY LIMITED · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Strategic Brand Management & Business Growth
  • Manage key brands that serve as the backbone of the company’s portfolio, ensuring strong brand equity and sustained growth.
  • Plan, develop, organize, implement, supervise, and evaluate marketing and advertising programs to stimulate consumer demand for assigned products.
  • Oversee market research, promotions, and advertising, continuously assessing success against plan and making data-driven recommendations.
  • Guarantee strong brand performance across Brand Margins, Awareness, Market Reference, NPD, and Product Innovation.
  • Marketing Strategy & Execution
  • Develop and implement annual marketing plans, ensuring alignment with company objectives and budget efficiency.
  • Lead integrated marketing campaigns across multiple platforms (TV, digital, social media, PR, and in-store activations).
  • Coordinate closely with the sales team to align marketing strategies with commercial execution.
  • Create, publish, and oversee all marketing materials ensuring brand consistency and effectiveness.
  • Plan and implement promotional campaigns, monitoring and optimizing their performance.
  • Maintain effective internal communication, ensuring all relevant company functions are aligned with marketing objectives.
  • New Product Development (NPD) & Portfolio Management
  • Lead NPD projects from ideation to execution, ensuring on-time, in-budget, and within-scope launches.
  • Implement a robust project management process, ensuring alignment with PMR (Portfolio Management Review) and IBP (Integrated Business Planning) processes.
  • Manage NPD volume forecasting, refining forecasts based on assumptions and continuously updating through each stage of development.
  • Conduct post-launch analysis using standardized evaluation templates, ensuring learnings are documented for future improvement.
  • Foster cross-functional collaboration with R&D, Supply Chain, Sales, Trade Marketing, and Finance to optimize portfolio strategies.
  • Data-Driven Decision Making & Performance Analysis
  • Master the analysis and consolidation of market research data (Kantar, Nielsen) to extract valuable insights for decision-making.
  • Plan and participate in consumer research, benchmarking, and competitive analysis to assess brand health and identify opportunities.
  • Track portfolio performance and efficiency, measuring ROI, adherence to schedules, and budget variance to ensure continuous optimization.

Summary of facts from the official posting. View original ↗

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