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← Paradise Vietnam

Senior Marketing Executive

Paradise Vietnam · Hà Nội
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hà Nội, Hà Nội, Hà Nội

Overview

  • Social Media & Content
  • Develop and implement content plans for Paradise’s social media channels.
  • Create, write, and review engaging content in both English and Vietnamese for social media, websites, and other marketing channels.
  • Coordinate the production of visual and video content, including Reels, TikTok, photography, and other social assets.
  • Manage social media channels to ensure consistent brand messaging, content quality, and audience engagement.
  • PR, Communications & Partnerships
  • Support PR and communications activities, including media relations, advertorials, press releases, and brand communications.
  • Coordinate with KOLs, KOCs, influencers, media partners, and other external stakeholders.
  • Identify and support partnership, sponsorship, barter, and co-marketing opportunities to enhance brand visibility and business opportunities.
  • Marketing Materials & Creative Production
  • Develop and update marketing materials, including brochures, sales kits, itineraries, menus, POSM, website and landing page content, and other sales and marketing assets.
  • Brief, coordinate, and review creative work, including design, photography, video production, and other creative assets, ensuring alignment with brand guidelines.
  • Campaign, Event & Digital Marketing
  • Coordinate and support the execution of marketing campaigns, product launches, events, activations, CSR initiatives, FAM trips, media trips, and KOL/influencer trips.
  • Work closely with internal teams, agencies, vendors, and other stakeholders to ensure smooth execution of campaigns and events.
  • Support digital marketing activities, including Paid Media, EDM, website, SEO, and other digital touchpoints in line with campaign objectives.
  • Marketing Operations & Reporting
  • Coordinate with agencies and vendors, including quotations, contracts, production, delivery, acceptance, and payment processes.
  • Conduct market, competitor, customer, and partner research to identify trends and marketing opportunities.
  • Monitor project timelines and deliverables, consolidate campaign and activity reports, and coordinate with relevant departments to ensure timely execution.
  • Monitor customer feedback, campaign performance, and market trends to support continuous improvement of marketing strategies and activities.
  • Brand Management
  • Ensure all marketing communications and creative assets are consistent with Paradise’s brand guidelines, positioning, tone of voice, and values.

Summary of facts from the official posting. View original ↗

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