Marketing Manager

Pacific Partners · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Manager

Industry

Marketing / PR

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

Product Marketing & Category Strategy Development
● Conduct in-depth analysis of markets, competitors, and consumer behavior to identify opportunities and gaps.
● Develop and execute integrated marketing strategies for product categories.
● Build and manage the annual marketing & trade marketing calendar, including seasonal campaigns, product launches, and promotional activities.
● Define pricing, positioning, and go-to-market strategies in collaboration with the Sales team.
Brand Development & Activation
● Strengthen UBL’s brand identity across retail, e-commerce, and B2B channels.
● Design and implement merchandising standards, planograms, and in-store display solutions.
● Lead brand activation initiatives, including events, product launches, and consumer engagement programs.
● Manage production and execution of Point-of-Sale Materials (POSM), ensuring alignment with brand guidelines.
Digital & E-commerce Marketing
● Oversee digital marketing activities across platforms (social media, website, e-commerce marketplaces).
● Drive online campaigns that boost sales conversion, traffic, and customer engagement.
Leadership & Team Management
● Lead, mentor, and develop the Marketing team to achieve KPIs and long-term objectives.
● Supervise the E-commerce Executive to ensure seamless execution of online sales and marketing activities..

Summary of facts from the official posting. View original ↗

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