Trade Marketing Executive

Orion Food Vina Co,. Ltd - Head Office · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Marketing / PR

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

Plan, execute trade marketing strategy for MT Channel for product in confectionary market (Much related to In-store communication activities: PG Sampling, Activation POSM) on basis of maximum sales & operation profit.
Analyze market basing Orion’s internal data, Nielsen data (sales, distribution, display) & market observation (Trend & Competitor‘s behavior, shopper behavior, consumer behavior) to find out the insight, the gap & opportunities to build plans.
Prepare for budget & resource for plan: find appropriate suppliers & Simulate cost, human resource as well as operating method with high level of customization depending on each project.
Collaborate with other sales division & Marketing division to build trade marketing plan by channel/ regions for each category each monthly/ quarterly.
Consult and coordinate with region sales team to design appropriate local programs to increase brand awareness.
Find supplier, make quotation and organize bidding.
Follow the progress to ensure each stage of plan is executed on time.
Following the execution with supplier & sales team to ensure plan is delivered.
Report evaluation the efficiency of each plan (Sales/Coverage, Display effect, Cost, Operating profit and Supplier’s execution).
Cost management (Control the cost under budget of plan).
Manage the document to complete on time (contract with supplier, purchasing invoice and other payment related document).

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