Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Social Strategy & Campaign Leadership
- Lead overall social content strategy and communication direction across TikTok, Facebook, Instagram, and emerging platforms.
- Drive TikTok-first content strategy by identifying trends, audience behaviors, and platform opportunities.
- Lead social planning and execution for major brand and product campaigns, ensuring strong social buzz and cross-platform amplification.
- Build scalable social content frameworks that strengthen brand relevance, engagement, and platform growth.
- Smartphone Product Communication
- Translate smartphone product features and innovations into consumer-friendly, engaging, and socially relevant content.
- Work closely with Product Marketing teams to develop compelling social storytelling for launches and key campaigns.
- KOL & Creator Management
- Develop and manage KOL and creator strategies aligned with campaign objectives and target audiences.
- Identify suitable creators and partners based on brand fit, content quality, and social influence.
- Guide creator content direction and maintain strong relationships with creators, agencies, and production partners.
- Data-driven Optimization
- Analyze social and campaign performance data to optimize content strategies and platform growth.
- Monitor market trends, platform updates, competitor activities, and emerging content formats to improve campaign effectiveness.
- Leadership & Cross-functional Collaboration
- Lead and mentor internal teams and external agencies to ensure high-quality execution.
- Work closely with Media, PR, Branding, Product Marketing, and Community teams to drive integrated communication campaigns.
- Manage multiple stakeholders, timelines, and campaign priorities in a fast-paced environment.
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