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Brand Marketing Manager (Corporate Branding & Communications)

ONPOINT COMPANY LIMITED · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Develop and own OnPoint’s brand strategy — defining positioning, key messages, and brand architecture that clearly articulates what OnPoint stands for and why it matters to brand partners, talent, and the market.
  • Build and maintain OnPoint’s USP framework: translating the company’s end-to-end e-commerce capabilities, AI-native approach, regional scale, and proven brand portfolio into compelling, differentiated claims that hold up under scrutiny.
  • Establish OnPoint’s brand guidelines - visual identity standards, tone of voice, and messaging framework — and enforce consistency across all internal and external touchpoints.
  • Define and track brand health metrics (awareness, credibility, perception) among target audiences: brand partners, prospective talent, industry media, and investors.
  • Drive OnPoint’s visibility in industry media, trade publications, and e-commerce/marketing forums; manage relationships with journalists, editors, and industry associations across Vietnam and SEA.
  • Develop thought leadership content - market reports, whitepapers, event keynotes, and data-backed insights — that position OnPoint as the authority on e-commerce enablement in Southeast Asia.
  • Build and grow OnPoint’s professional presence on social platforms, LinkedIn and relevant B2B channels; own the editorial calendar and content quality for all company-level communications.
  • Build a robust library of case studies, client success stories, and performance proof points that make OnPoint’s impact tangible and sales-ready; partner with Commercial team to embed these into pitches and proposals.
  • Plan and execute brand campaigns that bring OnPoint’s capabilities to life for a B2B audience — including events, co-marketing with platform partners (Shopee, TikTok, Lazada), and awards/recognition programs.
  • Build OnPoint’s employer brand narrative - positioning the company as a destination for top e-commerce and marketing talent in SEA. Partner with HR on recruitment marketing, LinkedIn employer presence, and employer awards.
  • Support OnPoint’s regional expansion and M&A integration from a brand perspective — harmonizing positioning across Vietnam and Thailand markets and building a scalable brand framework for future market entry.

Summary of facts from the official posting. View original ↗

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