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Integrated Media Planning Manager

ONPOINT COMPANY LIMITED · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Lead integrated media planning for brand partners: Translating commercial/business objectives into platform-specific media strategies with clear investment rationale and expected performance outcomes.
  • Build the media planning framework and playbook which connects social commerce service lines — Paid Media, Short Video, Affiliate, Influencer & Livestream.
  • Establish and maintain performance benchmarks and competitive intelligence for e-commerce media in Vietnam.
  • Lead the AI workstream for the Media & Video team — identifying high-impact use cases, piloting tools, and deploying scalable workflows across planning, content, and reporting functions.
  • Build and document AI-powered SOPs and automation workflows that reduce manual effort and improve planning and reporting speed across the team.
  • Own Media & Video P&L analytics: revenue tracking, billing pipeline, service-level performance vs. target, and monthly/quarterly reporting to leadership.
  • Develop reporting templates and dashboards that give brand partners and internal stakeholders a consistent, decision-ready view of campaign performance and business impact.
  • Assist Head of Media & Video on QBRs, annual business planning (BP/JBP), new service proposals, and pitch decks for prospective brand partners.
  • Partner with Commercial, Services, and Data teams to systematically build OnPoint's media moat — co-developing first-party audience data assets, unified cross-service attribution models, and performance intelligence infrastructure that compound OnPoint's media advantage over time and create durable differentiation for brand partners.

Summary of facts from the official posting. View original ↗

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