Type
Full-time
Work mode
On-site
Level
Staff
Industry
Other
Salary
Thương lượng
Location
Hà Nội, Hà Nội, Hà Nội
Overview
- We are looking for a Senior Social Media & Community Specialist to take ownership of both social media channels and affiliate/MMO communities. This role is responsible for driving content performance, growing engaged communities, and contributing directly to publisher acquisition and activation across Asia, CIS, Europe, and Vietnam markets, with a strong focus on CPA network environments.
- Social Media Management
- Work closely with line manager (Head of Marketing) to define content direction aligned with marketing goals and target audience across Asia, CIS, Europe, and Vietnam
- Execute content across key platforms: Facebook, Instagram, Telegram, forums
- Coordinate with design/content team to produce high-quality assets
- Manage posting calendar and ensure consistency in brand voice
- Support execution and optimization of social campaigns (organic & paid)
- Community Management (Affiliate / CPA / MMO)
- Align with line manager on community direction and engagement strategy
- Build, manage, and grow communities on Facebook groups, Telegram, forums, and similar platforms
- Develop strong relationships with publishers, webmasters, and creators in the CPA network ecosystem
- Initiate discussions, activities, and engagement programs to increase retention
- Maintain community quality, moderate content, and handle issues proactively
- Gather insights and feedback from community to support business decisions
- Industry Events & Conferences
- Work with line manager to plan and execute participation in global Affiliate/CPA industry events and conferences
- Identify relevant events across key regions (Asia, CIS, Europe)
- Coordinate with internal teams on objectives and execution
- Support networking, publisher acquisition, and post-event follow-up
- Publisher Growth & Activation (CPA Focus)
- Align with line manager and BD/AM teams on approach for publisher growth from community channels
- Identify and develop potential publisher sources from community channels
- Support onboarding and activation of new publishers
- Collaborate with BD/AM teams to convert community members into active partners
- Monitor engagement quality and activation performance
- Performance Tracking & Optimization
- Track key metrics: engagement, reach, community growth, activation rate
- Analyze content and community performance to optimize strategy
- Provide regular insights and actionable recommendations
- Cross-functional Collaboration
- Work closely with BD, AM, and Marketing teams
- Align on campaigns, offers, and market insights
- Support internal teams with community feedback and trends
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