Type
Full-time
Work mode
On-site
Level
Manager
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Lead Generation
- Drive inquiries and online purchases of our services, primarily through online advertising, webinars, and content
- Own funnel and conversion (CV) design aligned to the customer's buying journey — from content planning through data analysis
- Partner with the Product team to build and operate CRM integration, lead cleansing, and nurturing.
- Product Marketing
- Communicate product features and updates Count of qualified leads generated in the
- to customers — primarily via email, webinars, and content adoption and usage.
- Ensure customers correctly understand the value of new features and updates.
- Deliver ongoing updates to both new and existing customers, contributing to retention
- Budget Management & Performance Measurement
- Design the marketing budget and targets (KGI/KPI) by working back from LTV.
- Analyze conversion rates at each funnel stage and decide the right actions and budget allocation to resolve bottlenecks.
- Stakeholder Management
- Work with the Sales team to understand customer needs and insights, and reflect them in marketing initiatives.
- Work with the Product team to understand product capabilities, and reflect them in marketing initiatives.
- Manage one team member (primarily responsible for hands-on work such as content production and ad operations).
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