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← Namture

Marketing Lead / Growth Marketing Manager – E-commerce

Namture · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Marketing strategy and growth
  • Develop and execute Namture’s overall marketing strategy.
  • Translate business goals into clear priorities, campaigns, budgets, and action plans.
  • Work directly with the founders on growth targets, product launches, promotions, and commercial decisions.
  • Take ownership of marketing performance and communicate results and next steps clearly.
  • Performance marketing and e-commerce
  • Manage and optimize paid acquisition, with an initial focus on Meta Ads.
  • Build a structured process for campaign, audience, and creative testing.
  • Analyze performance across products, creatives, landing pages, and markets.
  • Identify opportunities to improve customer acquisition, conversion rate, average order value, and profitable revenue.
  • Improve the customer journey across our Shopify websites, including product pages, landing pages, offers, bundles, and promotions.
  • Creative and brand direction
  • Develop strong marketing angles based on customer needs, product benefits, data, and market insights.
  • Create clear briefs and provide practical direction to our designer, content creators, and external partners.
  • Ensure that advertisements, website content, and campaigns remain consistent with the Namture brand.
  • Strengthen Namture’s positioning as a premium and trustworthy European e-commerce brand.
  • You do not need to be a professional designer, but you should be able to recognize strong creative work and provide clear, useful feedback.
  • Analytics and marketing systems
  • Establish practical planning, reporting, testing, and performance-review processes.
  • Track relevant metrics such as revenue, conversion rate, ROAS, CAC, average order value, and creative performance.
  • Turn data and customer insights into clear actions.
  • Build repeatable systems that allow the marketing function to scale.
  • Team building
  • Define the future structure of Namture’s marketing team.
  • Decide which capabilities should be developed in-house and where freelancers or agencies can add value.
  • Recruit, onboard, and develop marketing specialists as the company grows.
  • Gradually move from hands-on execution towards leading a complete marketing function while remaining responsible for overall performance.

Requirements

  • At least 3 years of relevant experience in e-commerce, growth marketing, performance marketing, digital marketing, or brand marketing.
  • Proven hands-on experience managing and optimizing Meta Ads.
  • Strong understanding of customer acquisition, creative testing, conversion, and the e-commerce funnel.
  • Experience working with e-commerce websites, preferably Shopify.
  • Able to combine strategic thinking with practical execution.
  • Comfortable analyzing marketing data and turning insights into actions.
  • Able to provide clear direction and feedback to designers and content creators.
  • Proactive, structured, commercially minded, and comfortable taking ownership.
  • Comfortable building processes in a fast-growing company.
  • Strong written and spoken English.
  • Experience with international e-commerce, European markets, Google Ads, email marketing, conversion-rate optimization, or team leadership is a strong advantage.

Benefits

  • A key position in a fast-growing Dutch e-commerce brand.
  • The opportunity to build Namture’s marketing function and future team from the ground up.
  • Direct collaboration with the founders and real involvement in strategic and commercial decisions.
  • Significant ownership and freedom to shape the marketing strategy, systems, and team structure.
  • A clear path to grow into a broader Head of Marketing role as the company expands.
  • A hybrid and flexible working arrangement.
  • A competitive salary based on experience and capabilities.
  • Performance-based bonuses linked to individual and company results.
  • The potential for a meaningful profit-based bonus for strong early team members, depending on long-term contribution and company performance.
  • Access to real commercial data, advertising budgets, customer insights, and European e-commerce markets.
  • Support from an existing designer and other team members in Vietnam and Europe.
  • A practical working environment with short decision-making lines and room to test new ideas.
  • Employment details
  • Location: Tân Phú District, Ho Chi Minh City
  • Working arrangement: Hybrid and flexible
  • Employment type: Full-time
  • Working schedule: Five working days per week
  • Reporting to: Namture’s founders
  • Salary: Negotiable based on experience and demonstrated capabilities
  • Start date: As soon as mutually agreed
BonusCompany trips

Summary of facts from the official posting. View original ↗

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