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← Mochi Sweets - CÔNG TY TNHH DL SWEETS

Brand Manager

Mochi Sweets - CÔNG TY TNHH DL SWEETS · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Develop and execute brand strategies to strengthen the market presence of The Matcha Tokyo and Mochi Sweets in Vietnam
  • Ensure brand consistency across all touchpoints including stores, marketing materials, packaging, and customer experience
  • Work closely with partners/franchisors to maintain brand standards and guidelines
  • Plan and implement marketing campaigns, seasonal promotions, and product launches
  • Manage both online and offline marketing activities (social media, PR, events, collaborations, etc.)
  • Monitor market trends, competitors, and customer insights to adjust brand strategies accordingly
  • Coordinate with the brand owners and R&D teams regarding new menu items or seasonal products
  • Localize products when necessary while maintaining the original brand identity
  • Ensure the in-store experience reflects the brand concept and Japanese hospitality (Omotenashi)
  • Work with the operations team to maintain visual merchandising and store presentation
  • Track brand performance, sales data, and marketing effectiveness
  • Prepare reports and propose improvements to grow brand awareness and revenue
  • Work closely with Operations, Marketing, Supply Chain, and external partners
  • Communicate effectively with Japanese partners or headquarters when required
  • Minimum 3–5 years of experience in a similar position, preferably in F&B or hospitality
  • Experience working with Japanese brands or Japanese companies is highly preferred
  • Japanese nationals with working experience in Vietnam, preferably in the F&B industry, or
  • Vietnamese candidates who have studied or worked in Japan, especially in the F&B sector
  • Strong understanding of brand management and marketing strategy
  • Experience managing multi-brand or franchise brands is a plus
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and coordinate with multiple teams
  • English: Business level
  • Japanese: Preferred (especially for communication with Japanese partners)

Summary of facts from the official posting. View original ↗

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