← Michael Page Vietnam
Chief Marketing Officer, Fintech
Michael Page Vietnam · Hà Nội
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Type
Full-time
Work mode
On-site
Level
Executive
Industry
Marketing / PR
Salary
Thương lượng
Location
Hà Nội, Hà Nội, Hà Nội
Overview
- Define and implement digital growth strategy across key channels
- Manage performance marketing activities such as paid media, mobile acquisition, and partner channels
- Design and optimize full customer funnel including awareness, acquisition, activation, engagement, and retention
- Improve efficiency metrics such as acquisition cost, lifetime value, and conversion rates
- Apply data, attribution models, and automation tools to enhance effectiveness
- Set direction for user experience across digital platforms, ensuring consistency and usability
- Align with product, technology, and data functions to enhance customer journeys
- Establish brand positioning and ensure consistency across communication channels
- Oversee campaigns, communication initiatives, and market presence
- Expand digital ecosystem through partnerships and commerce initiatives
- Use customer data to identify new revenue opportunities
- Build marketing intelligence capabilities and data frameworks
- Apply advanced data and AI tools to personalize customer engagement
- Bachelor's degree or above in marketing, business, technology, or a related discipline
- Extensive experience in digital marketing, growth strategy, or digital product environments
- Background within financial services, fintech, or large digital platforms is preferred
- Proven success in scaling digital products and driving user growth
- Strong expertise in performance marketing, mobile growth, and lifecycle management
- Familiarity with data ecosystems, APIs, and marketing technology tools
- Strategic mindset combined with strong execution capability
- Ability to coordinate across multiple functions including marketing, product, and technology
- Data-oriented thinking with strong communication skills
- High level of accountability, adaptability, and integrity
- Structured training and development programs
- Exposure to senior stakeholders and strategic initiatives
- Clear career progression opportunities within the organization
Benefits
- To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Trang Trinh on.
Training
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