← Meishang Cosmetics Vietnam (Colorkey BRAND)
GTM Strategy Manager (Data-Driven Focus)
Meishang Cosmetics Vietnam (Colorkey BRAND) · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
IT - Software
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Market Intelligence & Business Analytics
- Conduct comprehensive market research by integrating internal sales data, competitive intelligence, and third-party industry reports.
- Analyze product performance across different lifecycle stages and recommend appropriate GTM strategies.
- Continuously monitor competitor activities, including:
- Market share trends
- Pricing & promotional strategies
- Search demand
- Channel performance
- Traffic conversion metrics
- Translate data into actionable commercial recommendations for business growth.
- Online GTM Strategy Development
- E-commerce & Digital Channels
- Analyze search trends, conversion funnels, category benchmarks, and customer behaviors across e-commerce platforms.
- Develop product-specific growth strategies based on lifecycle stages.
- Optimize digital investment allocation through data-driven decision making.
- Social & Content Ecosystem
- Monitor social listening, consumer sentiment, and KOL campaign effectiveness.
- Evaluate the impact of content marketing on platform traffic, search rankings, and conversion.
- Recommend optimization plans for content investments and influencer strategies.
- Offline Commercial Strategy
- Develop regional distribution strategies based on sales performance, purchasing power, geographic insights, and competitive analysis.
- Optimize merchandising, POS materials, and channel coverage.
- Design differentiated channel strategies for product launch, growth, maturity, and clearance stages.
- Cross-functional Business Planning
- Partner closely with Sales, Marketing, Product Development, Supply Chain, and Finance teams.
- Present strategic recommendations supported by market intelligence and commercial analysis.
- Drive alignment across departments to ensure successful execution of GTM initiatives.
Summary of facts from the official posting. View original ↗
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