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← Marico South East Asia Corporation

Head Of Creative Production House - Skinetiq Business

Marico South East Asia Corporation · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Director
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Candid: Define and evolve a distinctive visual identity and creative language across brand, social, e-commerce and content, with Candid as an initial priority.
  • Build scalable brand guidelines and design systems that enable high-volume creative production while maintaining strong brand consistency.
  • Establish compelling visual codes for product efficacy, science, ingredients and product storytelling.
  • Murad: Translate global brand direction into locally relevant creative for Vietnamese consumers while protecting global brand equity.
  • Ensure Candid and Murad maintain distinctive creative identities aligned with their respective brand positioning.
  • Lead the overall creative direction and visual standards for Candid and Murad.
  • Translate brand strategy, consumer insights, campaign objectives and product propositions into strong creative concepts and visual executions.
  • Lead art direction across campaigns, key visuals, photography, video, social content and digital commerce.
  • Provide clear creative feedback and act as the quality gate for key creative outputs.
  • Continuously raise Skinetiq’s creative and visual standards across consumer touchpoints.
  • Partner with Brand, Content, Social, E-commerce and Commercial teams to translate briefs into creative concepts and production plans.
  • Lead creative development for campaigns, product launches, always-on content and key commercial moments.
  • Oversee production across social content, e-commerce, performance creative and livestream.
  • Build scalable creative systems, templates and production approaches to balance creative quality, speed and volume.
  • Develop external production capabilities and adopt relevant AI/emerging creative technologies to improve quality and production efficiency.
  • Lead and develop the in-house team across Brand Design, E-commerce Design, Video Production and In-house Creators.
  • Coach the team to strengthen creative thinking, visual judgment and execution quality.
  • Set clear creative standards, roles and ways of working while managing priorities and production capacity across both brands.
  • Build stronger ownership and independence within the team, and identify the capabilities required as Skinetiq grows.
  • Develop a strong creative culture that combines high standards, experimentation and speed.
  • Partner with Social, Growth and E-commerce teams to understand how creative performs across platforms and the consumer journey.
  • Identify winning creative concepts, hooks, formats and visual approaches and translate learnings into future creative development.
  • Build a test-and-learn mindset where consumer and performance signals continuously inform the next creative cycle.
  • Balance brand building, consumer relevance and commercial effectiveness.

Summary of facts from the official posting. View original ↗

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