Content Planner

Marico South East Asia Corporation · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Marketing / PR

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

Responsible for planning and executing monthly content across TikTok, Facebook, and Instagram, ensuring alignment with campaigns, key products, and business objectives.
Develop clear content briefs for video, social media, livestream, and creator content with a defined structure including hook, message, format, CTA, and specific KPIs.
Track trends, analyze competitors, and understand consumer insights to continuously optimize content angles.
Proactively identify and develop scalable content formats that can expand reach, increase organic traffic, and effectively support the conversion funnel.
Measure performance including views, CTR, CVR, and revenue; identify high-performing content and improve through testing.
Coordinate with Production, Growth, Ecommerce, and KOL teams to ensure content is delivered according to the agreed direction and timeline.

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