← Manulife (Việt Nam)
Growth Marketing Specialist
Manulife (Việt Nam) · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Website Governance & Platform Ownership
- Own and govern PWS, ensuring brand, content, and UI/UX consistency across all pages and customer journeys.
- Establish and maintain PWS standards, processes, and governance guidelines.
- Manage PWS content lifecycle, including publishing, updating, archiving, and quality assurance.
- Ensure PWS compliance with corporate branding, regulatory, and digital experience standards.
- Content Management & Business Support
- Support stakeholders (Marketing, Operations, Product, Distribution… and other business teams) to publish and manage website content.
- Support the development and launch of new webpages, landing pages, and digital experiences aligned with business objectives.
- Validate content implementation to ensure accuracy, usability, and optimal customer experience.
- Platform Development & Vendor/Technology Coordination
- Act as the primary business owner for PWS platform enhancements and issue management.
- Collaborate closely with MITDC and technology teams to:
- o Localize global/regional website features for local market requirements.
- o Coordinate enhancements, testing, and deployment of new functionalities.
- o Troubleshoot and resolve website issues, bugs, and performance incidents.
- Manage UAT (User Acceptance Testing) and ensure successful rollout of new website capabilities.
- Website Analytics & Performance Management
- Monitor and analyze website performance using Adobe Analytics and other digital measurement tools.
- Track key website KPIs including traffic, engagement, conversion, customer journeys, and lead generation performance.
- Identify insights and recommendations to improve website effectiveness and customer experience.
- Conduct regular performance reviews and present findings to stakeholders.
- Data Analytics & Dashboard Development
- Design, develop, and maintain dashboards and reports to support business decision-making.
- Consolidate website, campaign and customer behavior data into actionable insights.
- Support data-driven optimization initiatives across digital acquisition and customer engagement activities.
- SEO Optimization Support
- Possess working knowledge of SEO principles and best practices.
- Support technical SEO implementation
- Partner with GPMSS and technology teams to improve organic search visibility and website discoverability.
Summary of facts from the official posting. View original ↗
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