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← KAO Vietnam Co., Ltd

Brand Manager, Marketing (Beauty Care)

KAO Vietnam Co., Ltd · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Business Strategy (incl. mid-term strategy):
  • Create & execute Business Strategy in line with corporate strategic direction
  • Make sure to proceed category management (prioritizing among brands for investment) in line with corporate strategy
  • Deeply understand Company technology, direction and market movement for decision of business strategy"
  • Brand Strategy:
  • Create & execute Brand strategy by defining brand purpose, where we are and who target is and who competitors are.
  • Create sales supporting information materials (Brand strategy) on time
  • Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI
  • Execute and analyze Brand health check"
  • Product Line Brand Strategy:
  • Create & execute Product line Brand strategy (Management of sub-line)
  • Create sales supporting information materials (product line brand strategy) on time
  • Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI"
  • Marketing Strategy:
  • Create & execute Marketing strategy
  • Build up strategy by analyzing 3C, 4P
  • Create & execute communication plan (IBC) through all the touch-point (product, shop-front, ATL and BTL)
  • Create BTL ideas including communication claiming & AW of POSM
  • Create and execute MK campaign in collaboration with sales team
  • Create P/L plan with PD team and well manage it (MI, BP%) by price guideline
  • Well collaborate with all related departments and business partners to implement strategy effectively and smoothly (Create & share critical path, loading plan and necessary documents) "
  • Consumer / Competitor / Channel Understanding:
  • Analyze Brand Power Survey and develop plan to foster brand
  • Analyze competitor situation and create attractive positioning
  • Analyze channel situation and propose appropriate action
  • Conduct research for understanding consumers
  • TCR contribution:
  • Initiate and promote plan to contribute to company profit through TCR idea
  • Coaching:
  • Coach other marketing members (Subordinates)
  • Paper work:
  • Prepare some mandatory documents related to MK campaign / New Products
  • Proceed paper work related to MK investment for financial purpose
  • Paper work for smooth operation among departments related to MK activity
  • Other:
  • Do assignment from direct superior

Summary of facts from the official posting. View original ↗

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