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Marketing Content Specialist

IDP Education (Vietnam) · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Social & Campaign Content
  • Multi-Channel Execution: Own and develop engaging content for SP campaigns across key platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, Zalo OA, websites, and landing pages.
  • Content Creation: Craft high-converting social captions, content calendars, campaign key messages, video/livestream scripts, and event communication materials.
  • Ensure all content outputs are clear, engaging, factually accurate, brand-safe, and tailored to the unique algorithms of each platform.
  • Support destination-specific campaigns for Australia, UK, Canada, US, New Zealand, Ireland, and other IDP destinations when required.
  • KOL/KOC & Creator Collaboration
  • Identify, recruit, and coordinate with relevant KOLs, KOCs, student creators, alumni, influencers, and student ambassadors.
  • Develop creative briefs, content angles, video scripts, posting requirements, review processes, and timelines for creator collaborations.
  • Partner with creators to produce authentic, relatable content that directly addresses students' real needs, questions, and pain points.
  • Manage content quality to align with IDP’s brand tone and factual accuracy; track content performance to constantly optimize future collaborations.
  • Event, Exhibition & Lead-Generation Content
  • Create end-to-end content for IDP’s exhibitions, webinars, education fairs, school activations, and pre-departure sessions.
  • Gather and develop inspiring student testimonials, parent feedback, event highlights, and success stories post-event.
  • Develop digital content that supports SP conversion funnels and paid media testing.
  • Video, Livestream & UGC Content
  • Conceptualize and script engaging social media videos, interactive livestreams, student interviews, and impactful testimonial videos.
  • Develop interview questions and content direction for sharing sessions with students, parents, and KOLs/KOCs.
  • Collaborate closely with multimedia designers to transform raw content ideas into platform-ready, visually stunning assets.
  • Actively propose and execute User-Generated Content (UGC) formats to boost organic engagement and elevate brand trust.
  • Cross-Team Collaboration
  • Work closely with Destination Marketing, Events, Office, and HR teams to produce synchronized content aligned with the business cycle.
  • Provide strategic content support for SP and university partner co-branding initiatives when required.
  • Responsibly utilize GenAI tools to accelerate ideation, brainstorming, and copy production while strictly auditing for originality and brand safety.
  • Track content performance, testhooks/formats/thumbnails, and continuously update the content approach based onstudent behavior and social trends.
  • Execute other tasks as assigned by the team leader.

Summary of facts from the official posting. View original ↗

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