Senior Customer Activation Strategy Manager

Home Credit Vietnam - Explore Your Dream Team · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Manager

Industry

Other

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

Develop and implement a comprehensive CVM communication & costs strategy aligned with business goals
Work closely with product teams to ensure CVM strategies align with new product launches and updates, ensuring seamless integration of products into the CVM lifecycle.
Contribute to product feedback loops by analyzing customer engagement data and providing actionable insights.
Create and oversee data-driven campaigns to activate customers and drive cross-sell/upsell opportunities using lifetime value calculations.
Collaborate with campaign teams to execute impactful and timely customer campaigns.
Work with communication teams to refine content strategies for various channels.
Design, monitor, analyze, and act on campaign performance using KPIs such as engagement rates, conversion rates, and customer lifetime value (CLV).
Evaluate and implement new technologies to enhance communication efficiency and reduce costs.
Monitor Digital Sales performance, optimize strategies from CVM side and cooperate with Digital Product/Sales on initiatives to deliver digital KPIs

Summary of facts from the official posting. View original ↗

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