← Pharmacity
[SSC] Digital Marketing Suppervisor
Pharmacity · Ho Chi Minh, Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Ho Chi Minh, Hồ Chí Minh
Overview
- To plan and run digital marketing activities that drive online revenue for Pharmacity’s e-commerce channels — web, app, marketplace and partner platforms.
- To own day-to-day performance of paid and owned digital channels against the monthly online net-sales target, working with agencies and platform partners.
- To propose improvements in channel mix, creative and on-site experience based on performance data.
- Campaign planning & execution
- Plan and execute digital campaigns supporting the monthly commercial calendar across paid search, paid social, marketplace ads and partner platforms.
- Prepare campaign briefs, coordinate creative production with the Design team, and ensure assets are delivered on schedule.
- Work with agencies and platform representatives on set-up, optimisation and troubleshooting.
- Performance management
- Monitor daily and weekly performance against target — traffic, conversion rate, orders, revenue, cost per order and return on ad spend — and adjust budget allocation between channels accordingly.
- Prepare regular performance reports with clear read-outs and recommended next actions for the Manager.
- Run structured tests on audience, creative, bidding and landing experience, and document what is learned.
- E-commerce growth support
- Work with the Omnichannel and Category teams to align promotions, product feed and on-site merchandising with campaign plans.
- Support conversion improvement on web and app: traffic quality, landing pages, product listing and checkout flow, in coordination with the Product team.
- Track competitor activity on digital channels and share observations with the Manager.
- Compliance & general
- Ensure all advertising content complies with pharmaceutical advertising regulations and Company guidelines, and is approved before publication.
- Manage campaign budget and vendor documentation in line with Company procurement and finance procedures.
- Comply with the Company’s processes, procedures, regulations and standards.
- Align individual KPIs with the direct line manager and ensure target achievement. Other duties assigned by the Manager.
Requirements
- Education: Bachelor’s degree in Marketing / E-commerce / Business Administration / Communications
- 2nd language ability: Good English — able to work with platform documentation and international vendors.
- Computer usage ability: Good command of MS Office (advanced Excel); hands-on with digital advertising platforms and analytics tools (Google Ads, Meta, TikTok, GA4); reporting and dashboarding skills are an advantage.
- Related experiences : At least 03 years in digital marketing or e-commerce performance marketing
- Essential Capabilities:
- Strong hands-on capability on digital advertising platforms and performance analytics.
- Able to translate commercial targets into channel plans and budget allocation.
- Data-driven, structured in testing and clear in reporting results.
- Good coordination with agencies, platform partners and internal teams.
- Proactive and able to work under monthly target pressure.
Summary of facts from the official posting. View original ↗
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