[SSC] Category Marketing Supervisor (Medicine)

Pharmacity · Ho Chi Minh, Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Supervisor

Industry

Marketing / PR

Salary

Thương lượng

Location

Ho Chi Minh, Hồ Chí Minh

Overview

Category Campaign Execution
In charge to develop and execute monthly and quarterly marketing plans (content plan + comkt plan) for Medicine category: social content (post/clip), key visuals, key message and other activities for Medicine products and disease-focus initiatives.
Coordinate with Medical, Digital, CRM, Production and Store Operations, etc.. teams to ensure campaign alignment for all criteria such as briefing sheet; brand guidelines; medical compliance requirements and timely execution.
Manage KOL/KOC seeding activities and social amplification programs.
Monitor market trends, competitor activities, and customer insights to support campaign optimization.
Co-Marketing (Co-MKT) Execution
Coordinate co-marketing activities with suppliers and partners for Medicine campaigns.
Follow up campaign deliverables, execution progress, and supporting materials from partners.
Work closely with internal teams to ensure smooth implementation of co-MKT programs.
Consolidate campaign results and prepare performance reports for co-MKT activities.
Performance Tracking & Reporting
Monitor content deployment across owned and paid channels.
Track campaign performance metrics including reach, engagement, traffic, and sales contribution and propose suitable reaction to improve performance.
Consolidate reports and key learnings for each co-mkt project.

Bachelor’s degree in Marketing, Business Administration, Pharmacy, or related fields.
At least 3 years’ experience in Marketing field, preferably in retail, Pharmaceutical.
Strong capability in developing and improving healthcare/pharmaceutical-related content with clear, consumer-friendly, and compliant communication. Experience in building educational and disease-awareness content is a plus.
Ability to coordinate with Medical/Pharmacist teams to ensure communication accuracy and compliance.
Strong coordination and project management skills.
Familiar with digital marketing and social media execution. –
Good analytical and reporting capabilities.
Able to work effectively in a fast-paced and cross-functional environment.

Healthcare

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