Type
Full-time
Work mode
On-site
Level
Team Leader
Industry
Marketing / PR
Department
Marketing
Salary
Thương lượng
Location
Head Office, Hồ Chí Minh
Overview
- Collaborate with brand teams to manage all owned and vendor digital marketing channels including social channels, affiliates, website, CRM on Acquisition campaign.
- Actively liaise with agency on daily basis to monitor daily performance in adherence to monthly targets.
- Overseeing budget between channels towards best media mix, analyze Digital performance to provide insight and optimization towards all success metrics.
- Proactively figure issues, propose media solution with a quick turnaround whenever there is a defined causes that negative impact to campaign performance.
- Coordinate closely with CRM team to monitor on-going Lead volume, quality metrics and New User target.
- Co-work with Brand Manager to set online sales target.
- Build digital plan and manage agency that achieve the target with efficient ROI.
- Manage website implementation and digital tracking tool including GA4, E-Commerce report.
- Explore new digital channels / innovation that help grow D2C penetration.
- Conduct A/B test and learn that enforce best tactics and initiatives.
- Support and guide brand team on schemes and creative production that maximize performance by different channels.
Requirements
- Bachelor‘s degree in Marketing, Communication, Business Administration or relevant majors.
- A minimum of 3-5 years of experience in Digital Media, Performance Marketing, prefer candidate with agencies background.
- A solid understanding of the use of social media channels (Facebook, Google, Tiktok,..), strong performance optimization knowledge, especially regarding lower funnel.
- Able to work under high pressure and fast-paced environment.
- Highly responsible and self-motivated personality.
- Organizational skills set with effective communication and ability to multitask.
- Data-driven, analytical and quick sense of numbers are a must.
- Proficiency in verbal / non-verbal English.
- Other characteristics:
- Teamwork and can manage competing demands and deadlines.
- Dedicated and responsible.
- Eager to learn.
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