Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh
Overview
- We are seeking a Digital Marketing Specialist (Senior) to
- lead and execute high-impact marketing campaigns across eCommerce platforms and
- digital channels. As part of the e-commerce team, this role plays a key part in
- driving sales, brand awareness, and user engagement for Con Cưng.
- Marketplace Advertising
- Responsibility for all advertising activities on
- marketplaces such as: Shopee, TikTok Shop, and Lazada to achieve business KPIs.
- Plan, implement, and optimize paid ads performance daily
- and campaign monthly.
- Manage and allocate budget daily efficiently and optimize
- across views by Campaign/Category/Product strategy.
- Analysis data, key words, market insight, competitor to
- recommend efficient plan.
- Test and learn new tactics, new format ads to optimize
- performance.
- Collaborate with internal and external teams to increase
- efficiency of advertising activities.
- Manage advertising payment processes.
- Affiliate Marketing
- Recommend and implement campaigns to drive customer
- acquisition and revenue growth through the affiliate program.
- Build a plan to recruit and increase loyalty of affiliate
- partners (KOLs, KOCs, Influencers).
- Tracking performance metrics, analyzing data to identify
- trends and opportunities for growth.
- Manage affiliate payment processes.
- Branding Campaigns
- Build media efficiency plan for campaign across
- perspectives: objective, target audience, media approach, channel selection
- budget optimal.
- Set up, manage and optimize performance to achieve the
- main goal of the campaign.
- Analysis data and consumer behavior to define the right
- target audience with multiple product categories and campaigns.
- Advice internal team with best practices, key learning to
- optimize campaign performance.
- Measure effectiveness using tools such as Google Tag
- Manager, GA4, and Looker Studio.
- Stay updated on digital trends and tools to identify new
- growth opportunities.
Requirements
- Minimum 3 years of experience in digital marketing
- preferably in eCommerce
- Proven experience in leading of big campaign across
- multiple digital platforms.
- Strong knowledge of digital advertising platforms: Shopee
- Ads, Lazada Ads, TikTok Shop Ads, Facebook, Google, Affiliate, etc.
- Proven experience in performance marketing and affiliate
- management.
- Data-driven mindset with experience using digital research
- and analytics tools.
- Creative, proactive, detail-oriented, handle work
- pressure, multiple tasking and able to work independently.
- Benefit
- Annual bonus: 2 - 3 months under minimum KPI requirement
- Fast promotion opportunities based on personal ability
- Work in a dynamic, open, creative environment
- Regular training, company team building, birthday bonus
- About Concung.com
- Working time: 8:30 - 17:30 Monday - Friday
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
- Chia sẻ:
Benefits
BonusCompany tripsTraining
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