← HEINEKEN Vietnam
Digital Sales Operations Manager (HCMC)
HEINEKEN Vietnam · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Sales / Business Development
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- To drive digital platforms (including telesales) and customer engagement by aligning digital strategies with BU execution, integrating digital tools including B2B & Telesales, and ensuring consistent, impactful customer experiences across all touchpoints.
- Measures of success:
- Business performance in overall:
- Digital Coverage (B2B & Telesales)
- Active customers (ASO) by touchpoint & churn rate %
- eVol/eGMV of Digital Touchpoints (B2B, Telesales)
- Campaign/program performance:
- ROI of the campaign/program by assigned BU
- Value growth of the campaign (ROS/numeric distribution...)
- Key Accountabilities
- Customer Onboarding, Acquisition & Retention
- Coordinate with sales to select the right outlet digital platform on boarding.
- Drive customer acquisition, training, and retention through active customers/sales engagement.
- Continuously capture and address customer pain points actively work with Telesales, Digital Sales, Sales, and VOC teams to improve customers’ satisfaction
- Digital Sales Performance Management
- Track eB2B, eB2C, and Telesales performance to identify growth opportunities both revenue & volume.
- Lead regular review cadences with key stakeholders on key KPIs (sales volume, coverage, ASO…) for quick action.
- Campaigns, Action Plans & Stakeholder Alignment
- Conduct daily market observation and use Digital Sales and eB2C data to generate insights, design targeted campaigns, and propose actionable plans.
- Tailor omni-channel plan to BU needs and align stakeholders including HO functions.
- Support segmentation and proper utilization of digital touchpoints (B2B, Telesales, traditional order conversion).
- Coordinate closely with Telesales Supervisors and Outbound Managers to solve the issues and improve performance digital sales
- Program Deployment & Execution
- Oversee execution of Digital Sales, eB2C, and Telesales programs in-market.
- Coordinate with regional DDTs, SS SubDist, distributors, and sub-distributors to ensure high-quality service in processing digital orders, fostering digital tools adoption and stickiness.
- Manage deployment in non-B2B segments, ensuring smooth rollout and operational readiness.
Benefits
Training
Summary of facts from the official posting. View original ↗
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