Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Department
VinSmart Future
Salary
Thương lượng
Location
Thành phố Hà Nội, Hà Nội
Overview
- VSF is building a flagship consumer AI assistant for the Vingroup ecosystem. It will launch on an initial surface and expand progressively across the Group's business lines, reaching millions of users. It is one of the largest consumer AI products ever built in Vietnam.
- We are looking for a Product Marketing Manager, Consumer AI to own how this product is positioned, personified and brought to market. You will define what it means to millions of Vietnamese users, turn a complex AI product into a story people instantly understand, and build the launch playbook every future surface will reuse.
- This is a strategy-owning role. You own the thinking, the positioning and the standards; execution is delivered through our central marketing function and agency partners you direct.
- Own positioning and messaging across all consumer touchpoints, starting with the first launch surface.
- Define and steward the product's personality and persona — character, voice and tone — together with product and design teams.
- Translate the product roadmap into compelling feature narratives and value stories that resonate with Vietnamese users.
- Build and own the multi-surface launch playbook: launch tiers, messaging hierarchy and go-to-market checklists, reusable across future surfaces.
- Run user and market research; turn insight into positioning decisions, not just reports.
- Partner with product delivery teams and internal business-unit stakeholders to keep product capability and market promise aligned.
- Produce enablement materials for internal business partners launching the product on their surfaces.
- Write briefs for and direct central marketing and agency partners; hold the quality bar on everything that ships.
- Track launch performance and user feedback, and feed insight back into product prioritisation.
Requirements
- Must have
- 5+ years in product marketing, brand marketing or consumer product management, including at least 2 years marketing a consumer digital product (app, platform, device or connected service).
- Demonstrated ownership of positioning and messaging for a product with a large consumer user base.
- Experience taking a consumer product or major feature to market end to end.
- Strong consumer insight instinct: able to translate research into sharp positioning.
- Ability to work with technical teams and translate technical capability into user benefit.
- Track record of directing agencies or cross-functional partners to deliver work you scoped.
- Excellent written communication in Vietnamese; working proficiency in English.
- Nice to have
- Experience with AI, voice assistant, in-vehicle, IoT or connected-device products.
- Experience defining brand personality or character for a product or service.
- Exposure to ecosystem products serving multiple business units.
- Formal user research or Jobs-to-be-Done methodology experience.
- You will thrive in this role if
- You are energised by ambiguity and a scope that evolves weekly.
- You prefer owning the thinking and directing execution over producing everything yourself.
- You want your work seen by millions of users, on a product that defines a category in Vietnam.
Benefits
- Flexible working hours and attendance policy (Work from Home on working Saturdays).
- Attractive compensation and bonus packages, highly competitive in the market.
- Exclusive employee benefits across the Group's ecosystem in accordance with company policies.
- Opportunity to work on large-scale and strategic technology projects.
- Professional technology environment with leading scientists, experts, and engineers from top technology companies in Vietnam and around the world.
- Free access to learning platforms such as Udemy, Coursera, and O'Reilly; internal workshops; sponsorship for professional certifications; and exclusive mentoring programs from the Group and Company leadership team.
- Full statutory insurance coverage in accordance with Vietnamese Labor Law (Social Insurance, Health Insurance, Unemployment Insurance), along with private healthcare insurance based on job grade and annual health check-ups at reputable hospitals and healthcare centers nationwide.
- Participation in internal activities, team-building programs, and annual company events.
BonusHealthcare
Summary of facts from the official posting. View original ↗
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