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Campaign Optimization Specialist

GSM · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Campaign Planning & Execution
  • Plan, execute and optimize daily promotional campaigns (Flash Sales, vouchers, discount programs).
  • Lead key campaigns during special occasions (thematic campaigns, spikes, mega campaigns, holidays) to drive user demand.
  • Define campaign mechanics including eligibility, benefits, and placement strategies.
  • Cross-functional Coordination
  • Collaborate with internal teams (Business, Marketing, Product, Design) to deliver campaigns end-to-end.
  • Coordinate with merchants/partners to onboard and optimize campaign participation and performance.
  • Work with relevant stakeholders to set up:
  • Vouchers & promotions
  • In-app banners & collections
  • Push notifications
  • Pricing & deals configuration
  • Inventory & Display Optimization
  • Manage and allocate in-app inventory (banner slots, collections…) aligned with GMV and business goals.
  • Ensure optimal visibility of promotions to maximize traffic and conversion rate.
  • Performance Tracking & Optimization
  • Monitor campaign performance (traffic, conversion, GMV, ROI).
  • Analyze results and continuously optimize campaign mechanics and display.
  • Provide actionable insights and recommendations to improve campaign effectiveness.
  • Creative & Content Coordination
  • Support campaign visuals or collaborate with the Design team to ensure assets are:
  • Engaging
  • On-brand
  • Conversion-driven

Summary of facts from the official posting. View original ↗

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