Type
Full-time
Work mode
On-site
Level
Staff
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Campaign Planning & Execution
- Plan, execute and optimize daily promotional campaigns (Flash Sales, vouchers, discount programs).
- Lead key campaigns during special occasions (thematic campaigns, spikes, mega campaigns, holidays) to drive user demand.
- Define campaign mechanics including eligibility, benefits, and placement strategies.
- Cross-functional Coordination
- Collaborate with internal teams (Business, Marketing, Product, Design) to deliver campaigns end-to-end.
- Coordinate with merchants/partners to onboard and optimize campaign participation and performance.
- Work with relevant stakeholders to set up:
- Vouchers & promotions
- In-app banners & collections
- Push notifications
- Pricing & deals configuration
- Inventory & Display Optimization
- Manage and allocate in-app inventory (banner slots, collections…) aligned with GMV and business goals.
- Ensure optimal visibility of promotions to maximize traffic and conversion rate.
- Performance Tracking & Optimization
- Monitor campaign performance (traffic, conversion, GMV, ROI).
- Analyze results and continuously optimize campaign mechanics and display.
- Provide actionable insights and recommendations to improve campaign effectiveness.
- Creative & Content Coordination
- Support campaign visuals or collaborate with the Design team to ensure assets are:
- Engaging
- On-brand
- Conversion-driven
Summary of facts from the official posting. View original ↗
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