Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Department
Marketing
Salary
Thương lượng
Location
Head Office, Hồ Chí Minh
Overview
- Develop and execute comprehensive PR and KOC planning that align with the marketing and communications goals and objectives
- Organize and execute PR events, press trips, and collaborations with celebrities and local influencers
- Monitor industry trends and competitive landscape to develop proactive communication strategies
- Build and maintain strong relationships with media representatives, journalists, celebrities, and influencers
- Coordinate and manage media and influencer inquiries, interviews, and press conferences
- Draft and distribute influencer, press releases, media kits, and other communication materials to secure media coverage
- Oversee the creation of high-quality content for various communication channels, including press releases, speeches, articles, celebrities influencer, social media posts, and website (corporate) content
- Ensure all communication content is consistent with the organization‘s brand voice and messaging
- Develop and implement strategies to manage public perception and stakeholder relationships
Requirements
- Bachelor‘s degree in Public Relations, Communications, or a related field
- At least 3 years of experience working with influencers, celebrities, and press
- Skills and Abilities
- Strong network within local media and influencer communities
- Ability to work independently while coordinating with brand team and marketing team
- Fluency in Vietnamese and English
- Other characteristics
- Passion for PR and retails
- Dedicated and responsible
- Eager to learn
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