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Trade Marketing Senior Executive

GS25 · Head Office, Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Department
Marketing
Salary
Thương lượng
Location
Head Office, Hồ Chí Minh

Overview

  • Senior Trade Marketing Executive is responsible for executing trade marketing initiatives to drive sales and revenue.
  • Promotion Activation and Event
  • Promotion program: coordinate with MD and OP to propose monthly promotion program/big promotion campaign to drive sales and revenue.
  • Activation: coordinate with OP to propose activation activities to push sales including new store opening, new product launching, push sales activities,…
  • Event: Collaborate with Line Manager to propose creative concepts for the company‘s major annual events, develop detailed operational plans, and provide guidance and supervision for team members throughout the execution process.
  • Tracking & reporting: track the performance of promotion programs, and events; make report in weekly/monthly basic, recommend and take lead on appropriate actions for improvement.
  • POSM
  • Coordinate with MD department, OP department, and Creative team to implement monthly POSM across stores in accordance with established standard operating procedures.
  • Propose and execute POSM categories for various campaigns throughout the month, quarter, and year.
  • Coordinate with the Logistics department to ensure POSM is distributed to stores and events in the correct categories, quantities, and within the required timeframe.
  • Others
  • Perform other tasks as assigned by Line Manager.

Requirements

  • Education and Knowledge
  • Bachelor‘s degree in Marketing, Business Administration, or a related field.
  • Familiar with trade marketing initiatives, especially as they relate to the retail industry.
  • Knowledge of printing materials and production techniques related to display products and events.
  • Experience
  • Minimum of 2 years of experience in Marketing for a retail company or event agency.
  • Experience in working collaboratively with other departments.
  • Prior experience in event agencies or event production agencies is preferred.
  • Skills and Abilities
  • Marketing principles and best practices.
  • Project management skills.
  • Analytical skills.
  • Customers oriented.
  • Detail oriented.
  • Can manage and prioritize competing demands and deadlines.
  • Able to adapt to changing priorities and strategies.
  • Other characteristics
  • Passion for the retail industry.
  • Dedicated and responsible.
  • Eager to learn.
  • Highly self-motivated and proactive.

Summary of facts from the official posting. View original ↗

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