← FrieslandCampina Vietnam
Consumer Acquisition & Growth Lead (Friso brand)
FrieslandCampina Vietnam · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Own Friso's annual new user acquisition targets and associated business outcomes, including
- Develop and lead the acquisition and loyalty strategy across all relevant consumer and customer
- Drive the end-to-end consumer journey, ensuring seamless experiences from awareness through
- Identify and unlock growth opportunities through consumer insights, data analytics, channel
- Lead cross-functional teams to deliver commercial objectives and maximize ROI on acquisition
- Build organizational capability in consumer acquisition and growth marketing.
- Strategy & Business Leadership:
- Develop a 3-year consumer acquisition and penetration growth strategy aligned with Friso's business
- ambitions.
- Identify the most attractive growth opportunities through analysis of consumers, competitors
- channels and market dynamics.
- Translate business objectives into annual acquisition, conversion, retention and loyalty plans.
- Recommend investment priorities and resource allocation to maximize commercial returns.
- Lead annual planning, demand forecasting, business reviews and performance management
- processes.
- Establish clear KPIs and scorecards to measure acquisition effectiveness and business impact.
- Commercial Leadership:
- Own acquisition-related business KPIs and actively contribute to overall category growth objectives.
- Partner with CCD and Sales teams to drive recruitment and conversion across priority channels.
- Evaluate investment efficiency and ensure acquisition programs deliver measurable ROI.
- Lead business case development for key acquisition initiatives and growth opportunities.
- Monitor business performance and recommend interventions to close performance gaps.
- Consumer Insights & Analytics
- Leverage consumer data and digital analytics to inform decision making.
- Develop segmentation strategies to drive acquisition efficiency and improve lifetime value.
- Track acquisition funnel metrics and identify opportunities to improve conversion and retention.
- Build learning agendas and continuously optimize acquisition performance through testing and
- measurement.
- Leadership & Stakeholder Management:
- Lead multifunctional project teams across Marketing, CCD, Finance, Supply Chain, Medical and E-
- commerce.
- Influence senior stakeholders and align teams around growth priorities.
- Coach and develop team members to build future marketing and commercial leadership capability.
Summary of facts from the official posting. View original ↗
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