← Estee Lauder Vietnam
Senior Online Executive
Estee Lauder Vietnam · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Responsible for managing assigned eCommerce channels by driving commercial performance, executing online initiatives, coordinating cross-functional stakeholders, and ensuring business execution is aligned with regional, brand, and platform strategies.
- 1/ Commercial Planning & Business Performance:
- Manage assigned eCommerce channels to deliver sales, profitability, and operational KPIs.
- Execute regional and brand commercial strategies while adapting campaign plans, assortment priorities, and promotional mechanics based on local market insights and business performance.
- Monitor channel performance and identify opportunities to optimize business growth.
- 2/ Campaign Planning & Execution:
- Lead the planning and execution of commercial campaigns across assigned eCommerce channels, including platform campaigns, brand campaigns, and other commercial initiatives.
- Work closely with platform partners and external stakeholders to maximize visibility and commercial opportunities.
- Lead & coordinate channel-specific activations, including KOL/KOC campaigns, livestream initiatives, promotional mechanics, and campaign readiness where applicable.
- Own the growth and optimization of social commerce and affiliate channels to drive customer acquisition, engagement, and platform sales performance.
- Ensure all commercial activities are executed accurately and on schedule.
- 3/ Agency & Store Operations Management:
- Manage day-to-day operations through appointed external partners and agencies.
- Cascade business priorities, campaign requirements, brand guidelines, and operational instructions to ensure timely and accurate execution.
- Review and approve campaign setup, promotional mechanics, onsite visibility, creative assets, and operational requests.
- Monitor execution quality and operational KPIs while driving continuous improvements.
- 4/ Demand Planning & Inventory Management:
- Prepare and maintain monthly sales forecasts based on business demand, campaign plans, and latest business outlook.
- Update forecasts based on changes in business demand, Latest Estimate (LE), and commercial priorities.
- Review monthly replenishment plans and provide business recommendations to ensure sufficient inventory availability.
- Partner with Brand, Demand Planning, and Supply Chain teams to proactively manage inventory risks.
- 5/ Business Analysis & Reporting:
- Monitor channel performance, campaign effectiveness, and operational KPIs.
- Analyze business performance, identify opportunities and risks, and provide actionable recommendations.
- Prepare regular business updates and performance reports.
- 6/ Other Tasks:
- Support ad-hoc projects and assignments from the Online Manager as needed.
Summary of facts from the official posting. View original ↗
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