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← Estee Lauder Vietnam

Assistant Consumer Engagement Manager (In-Market Consumer Marketing Lead)

Estee Lauder Vietnam · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Position Summary:
  • Marketing Planning, Calendar and Campaign Implementation
  • Monitor beauty communication and social/digital landscape
  • Coordinate and executing brand omni-channel marketing programs
  • Manage and execute campaigns by partnering with in-market Education, Commercial, and DCM teams to align and achieve business goals
  • Deliver and execute in-market marketing strategies including key selling points of new products, social story-telling to reflect consistent message across touchpoints and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels) as cascaded from SEA4 Marketing
  • Social & Digital Marketing and Communication Execution
  • Support SEA4 Marketing Lead to execute Social, Digital & CRM plans, follow-up on the
  • implementation of media and communication plan in alignment with project KPIs
  • Ensure effective execution of Content Calendar, digital asset localization, brand social communication across brand social pages, website, SEO, and email marketing implementation
  • Manage localization asset approvals. Adapt and execute social/digital local creative briefs
  • Ensure all marketing materials comply with brand guidelines
  • Coordinate artwork, translations and production timelines
  • Identify any emerging social media trends to maximize campaign effectiveness to support customer acquisition, retention, and reactivation programs
  • Analyze campaign performance across CRM, paid media, social and e-commerce, provide recommendation where necessary based on key metrics
  • Identify consumer insights and recommend optimization opportunities.
  • Monitor campaign KPIs includes reach, engagement, conversion and ROI.
  • Translate market learnings into future marketing recommendations.
  • PR/ KOL and Community Management
  • Responsible to execute In-Market KOL and PR Plans and develop content ideas & topics for editorial write-ups, press discussions, key monthly highlights
  • Identify suitable KOL personas, work with KOLs on content and social with asset briefs
  • Ensure to maintain and establish relationships with in-market KOLs for regular support, campaign focus, and project collaboration
  • Monitor influencer performance, ensure timely update of Traackr platform and provide improvement based on learnings.
  • Marketing Operations Management
  • Maintain close contact with the in-market Education on current and upcoming programs to
  • assure alignment with marketing calendar and accurate information is reflected
  • Support the in-market Online team to execute e-commerce mega campaigns
  • Prepare feedback and update the SEA4 Marketing Pod Lead on any recommended
  • improvements or changes
  • Execute targeted consumer offerings cascaded by SEA4
  • Monitor the consistent implementation of all kinds of communication in a timely manner
  • Consolidate report and analyses marketing activities for SEA4 Brand
  • AI/Digital Innovation (Future-proof) to improve content, identify trends and campaign efficiency
  • Budget Compliance and Follow-Up
  • Deliver and execute all marketing activities within the allocated budget cascaded from SEA4
  • Track campaign spending and monitor budget utilization.
  • Manage purchase requests and invoices. Ensure timely PO submission (No PO No Job)
  • Identify cost efficiencies & cost savings through organic partnership opportunities.
  • Others
  • Complete any tasks, projects and other corporate activities as appropriate

Summary of facts from the official posting. View original ↗

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