← Crossian

UA Marketing Specialist, Global E-commerce Mobile App (up to $5000)

Crossian · Hà Nội

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Marketing / PR

Salary

Đến 128tr

Location

Thành phố Hà Nội, Thành phố Hồ Chí Minh, Hà Nội

Overview

Plan, execute, and scale data-driven User Acquisition campaigns across major ad platforms (Applovin, Google Ads, Meta Ads, TikTok Ads, Mintegral, Affiliate, etc.)
Monitor and optimize UA campaigns to improve key performance metrics such as CAC, CPA, ROAS, and LTV.
Analyze and report on campaign performance, providing actionable insights for continuous improvement.
Collaborate closely with creative, analytics, and product teams to align messaging and ensure high-impact executions.
Stay updated on trends in mobile UA ad tech, adapting quickly to new platform features, algorithms, and bidding models.
Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment.
A bachelor's degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
2+ years of experience in Performance Marketing/UA, with hands-on experience running campaigns in apps/games
Strong analytical thinking and ability to extract growth insights from performance data.
Familiarity with tracking & attribution tools (e.g., Google Analytics, Appsflyer, Adjust, or similar)
A growth mindset and performance-driven approach — always testing, learning, and iterating.
Experience in e-commerce or D2C growth is a plus

Summary of facts from the official posting. View original ↗

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