Senior Digital Marketing Specialist (AI Focus)

Crossian Việt Nam · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Marketing / PR

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

Set the creative and UA strategy: define the angles, frameworks, and testing approach that drive results across app/game titles
Build the creative pipeline and workflows that AI agents run on — the logic, briefs, and quality standard behind them
Take on the hardest data problems: work out why performance drops, decide what to change, and turn funnel data (CTR, CR, CPM, CPI, ROAS...) into action
Come up with new creative concepts and content directions from market, competitor, and data insight
Own creative testing end-to-end: set the hypotheses, structure the tests, read the results, and turn wins into repeatable patterns
Run UA across major ad platforms (Applovin, Google Ads, Meta, TikTok, Mintegral, Affiliate, etc.), going deep on targeting, bidding, and scaling
Set how people and AI work together in the creative-to-campaign loop, and raise the team's technical level through the systems you build

Summary of facts from the official posting. View original ↗

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