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← Công Ty TNHH Xuất Nhập Khẩu Bonario Việt Nam

Business Development Director

Công Ty TNHH Xuất Nhập Khẩu Bonario Việt Nam · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Director
Industry
Sales / Business Development
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • POSITION OBJECTIVE
  • 1. Business Development Strategy
  • Collaborate with the Board of Directors to formulate business and market development strategies to achieve the growth objectives of Bonario and Ordinaire in each stage.
  • Develop monthly, quarterly, and annual revenue, GP, profit, pipeline, and business budget plans; ensuring feasibility and alignment with the Company’s resources.
  • Translate strategic directions into a system of targets, action plans, and specific priorities for each team, area, and customer segment.
  • Monitor and evaluate implementation results and resource utilization efficiency; promptly propose adjustments to the business strategy when necessary.
  • Analyze the market, competitors, design trends, materials, and customer behavior to identify growth opportunities, develop the market, and position brand value.
  • 2. Market and Customer Development
  • Lead the development of key customer groups, including architects, designers, developers, contractors, dealers, project clients, and high-end individual clients.
  • Develop strategies to acquire new customers, reactivate former customers, and increase the customer return rate.
  • Directly participate in consulting, developing commercial proposals, negotiating, and driving contract signing for major customers or projects of strategic significance.
  • Develop sustainable relationships with partners, associations, design firms, and parties capable of generating long-term project leads.
  • Take the lead in promoting cross-selling activities between Bonario, Ordinaire, and related units to optimize revenue and the value generated from each customer.
  • Control the quality of customer care, the feedback-handling process, and the maintenance of after-sales relationships.
  • 3. Revenue and Business Performance Management
  • Assume full responsibility for the business performance of Bonario and Ordinaire, including revenue, GP, order value, conversion rate, and pipeline effectiveness.
  • Effectively manage cash flow from business activities by driving contract signing, ensuring payment schedules, and coordinating the timely collection of receivables.
  • Establish mechanisms to monitor and control sales performance by employee, customer group, project, brand, and stage of the sales process.
  • Manage the forecast and pipeline; analyze the reasons for won, lost, or delayed opportunities to improve forecasting accuracy and decision-making quality.
  • Approve or submit quotations, discount levels, commercial terms, and exceptional cases to the competent authority for approval in accordance with the Company’s delegation of authority regulations.
  • Propose and implement solutions to increase revenue, improve conversion rates, optimize sales costs, and enhance the value generated from each customer.
  • 4. Sales Team Management
  • Lead a strong team and assign markets, customer groups, and scopes of responsibility.
  • Establish KPIs, sales targets, and development objectives for the Sales team.
  • Organize periodic meetings, review the pipeline, and evaluate each member’s fulfillment of commitments.
  • Coach and develop the team’s capabilities in customer prospecting, needs discovery, solution consulting, presentation, negotiation, contract closing, and customer relationship management.
  • Coordinate with HR in recruitment, training, evaluation, appointment, and building a high-quality team.
  • Build a proactive, disciplined, responsible, collaborative, and results-oriented work culture.
  • 5. System Development, SOPs, and AI Application
  • Develop, standardize, and periodically review the SOP system for all business and market development activities, ensuring transparency and alignment with the Company’s growth direction.
  • Control process compliance, data accuracy, and the execution quality of the sales team; promptly correct deviations that affect business performance.
  • Be responsible for ensuring that customer, opportunity, quotation, order, customer care history, and pipeline data are updated fully, consistently, and on time in the Odoo/CRM system.
  • Lead the application of AI, dashboards, checklists, and digital tools in customer prospecting, pipeline management, data analysis, report preparation, proposal development, and business decision support.
  • Evaluate the effectiveness of tools, processes, and improvement initiatives; select and scale solutions that shorten processing time, reduce manual work, and improve team productivity.
  • 6. Reporting and Advisory
  • Provide periodic reports to the Board of Directors on revenue, GP, pipeline, forecast, customers, receivables, team performance, and business risks.
  • Analyze sales data and propose decisions related to markets, products, selling prices, personnel, and resources.
  • Advise the Board of Directors on strategies for developing the brands, customers, and product ecosystem of Bonario and Ordinaire.

Benefits

Training

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