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Assistant Brand Manager (GTM)

CÔNG TY TNHH SẢN PHẨM TIÊU DÙNG TOSHIBA VIỆT NAM · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Market & Consumer Understanding
  • Conduct regular market and competitor research for the SHA category.
  • Monitor competitor products, technologies, price segments, promotions, communication and retail activities.
  • Collect consumer and market insights from Sales, dealers, retail stores and PG teams.
  • Prepare competitor comparisons, category updates and market summaries.
  • Product Coordination
  • Coordinate with Product Division and relevant teams to follow up product information, launch timelines and readiness.
  • Consolidate product specifications, USPs, usage information, certifications and approved claims.
  • Prepare product presentations, comparison sheets, FAQs and sales toolkits.
  • Ensure product information and communication are accurate and consistent.
  • Follow up on product-related issues and coordinate clarification or resolution.
  • GTM Planning & Execution
  • Support the GTM & Product Marketing Lead in developing category and new product launch plans.
  • Build and maintain launch timelines, checklists and cross-functional trackers.
  • Coordinate with Sales, Trade Marketing, Brand & Digital Marketing, Retail, Training and Service teams.
  • Follow up on deliverables, deadlines, dependencies and potential risks.
  • Monitor execution progress and recommend corrective actions when required.
  • Product Communication & Content
  • Support product positioning, key messages and communication materials.
  • Prepare briefs and coordinate with agencies for key visuals, digital content, KOL/PR materials and product videos.
  • Review localized product content for accuracy and consistency.
  • Ensure consistent product information across digital, e-commerce and retail channels.
  • Manage working files, approvals and final marketing assets.
  • Retail & Sales Enablement
  • Coordinate product POSM, display materials, sales decks and training materials.
  • Work closely with Trade Marketing and Sales to support retail visibility and market execution.
  • Follow up on POSM deployment, display status and market feedback.
  • Support product training and information-sharing sessions.
  • Consolidate feedback from Sales, PG teams and dealers.
  • Performance Tracking & Reporting
  • Track product launch execution and marketing performance against agreed KPIs.
  • Consolidate retail execution, communication performance, market feedback and relevant business indicators.
  • Prepare weekly/monthly category reports and post-launch reviews.
  • Identify key learnings, issues and opportunities and recommend follow-up actions.

Benefits

Training

Summary of facts from the official posting. View original ↗

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